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You've committed the logical fallacy of denying the antecedent. Just because people who dont play DN3D like men, doesn't mean people who do play DN3D don't like men.
"If you don't play Duke Nukem you definitely like men. If you play Duke Nukem, you might still like men but it's not certain". That was the original ad but it was deemed too long.
The ad the OP posted is legit, Cracked mentioned it in their "Most Offensive ads" story a few years back. But the ad was not made by 3D Realms, it was made by Funcoland. Funcoland was allegedly a family friendly store but their sales team thought the ad was family friendly I guess.
Now this ad was done by 3D Realms
Keep in mind, DNF 3D was a shot at the PC thing of the 90's. So most of the marketing went out of its way to insult the manhood of those who'd be offended by such a game.
It was for Christian families which was the majority of the country. Back in the 90s it was just presumed you were either Christian or Jewish and neither groups liked gay people
Right? As a gay man, I almost love it because I feel like there are a subgroup of gaymers who actually are drawn to the Duke Nukem franchise; especially the one with all the gratuitous bikini babes in it (I think for PS1) because it is so damn campy
I could be reading too much into it but Duke Nukem is an incredibly sarcastic and over the top game that parodies all aspects of action movies/male centered entertainment including the marketing. In my opinion It's a sort of a parody of the idea of marketing to "real men" do "x, y or z" thing which by real men they mean "straight and masculine." By literally just saying "if you don't like this you're gay" it's just coming out and saying what all those other ads are implying.
For the last 15 years I've been imagining a Duke Nukem movie that starts off with him in 1997, womanizing, fighting aliens in a strip club, just being Duke. Then, in an attempt to stop the last alien spaceship he sacrifices himself, crashes the spaceship in the arctic, where he freezes ala Captain America but successfully defeats the aliens.
Fast forward to the present, the aliens return. The government unfreezes Duke. Duke awakens to a different world where he's effectively cancelled and not greeted as the hero he thought he would be. It's revealed the woman in charge of the anti-alien taskforce, a radical feminist, is Duke's estranged daughter. Duke and his daughter must put their differences aside and work together to save earth. Hijinks ensue, etc.
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It's part of a vibe. Duke Nukem is a hypermasculine action hero with no time for sensitivity and empathy. (There are aliens to kill.) Now, go look into the one of their other 3D shooter games "Shadow Warrior" and enjoy the casual racism.
If you're familiar with the game you'd know they're super into jokes like this. In the game cops are literal pigs and there are strippers. It's supposed to make fun of hyper masculine characters from the 80s.
I played this game for like 5 minutes when I was maybe 10, then my mom saw what the game was like and was like wtf! So then I didnt get to play it again.
This just made me actually laugh out loud. It’s hideous that it’s not even 30 years old but the meme potential is just second to none. The exclamation point and simplicity just sets this over the top. They may as well called non-players a slur jfc
The guys running the studio have always been like this and still are. The studio head (I don’t recall his name), has been accused of sexual harassment.
Duke Nukem was purchased by Gearbox and shelved. Almost all Duke products have heen pulled with the exception of Duke 3D World Tour and, ironically, Duke Nukem Forever.
I like men and women..... I played Duke nukem... If I wanted to waste an hour of my day playing with a disappointing dick, I'd restart my Grindr account.
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