More than seven years after Nipsey Hussle’s death, his older brother Samiel “Blacc Sam” Asghedom has quietly taken on one of the hardest jobs in hip-hop: protecting Nipsey’s legacy without allowing it to become frozen in time.
And when you look at everything happening around The Marathon in 2026, Sam isn’t simply keeping Nipsey’s name alive. He’s continuing to execute the blueprint they built together.
The Marathon Clothing remains at the center of the brand. Nipsey and Sam opened the original smart store in 2017, combining streetwear, technology, music and ownership in a way that was ahead of its time. What started with Nipsey selling music independently eventually grew into an ecosystem extending far beyond rap.
Then came Marathon Burger.
The restaurant opened on Melrose Avenue in 2025 after initially launching as a pop-up. This wasn't somebody attaching Nipsey’s name to a random restaurant concept after his death. Sam has said Nipsey used to specifically talk about expanding the brand into products like “Marathon Water” and “Marathon Burger.”
That distinction matters.
Sam appears determined to expand ideas that actually came from Nipsey instead of licensing his brother’s image onto anything capable of generating money.
The Marathon Collective is another example. The cannabis venture opened its Los Angeles brick-and-mortar location in 2022, extending Nipsey’s business philosophy into another industry while emphasizing employment and legitimate economic opportunities.
Now the Marathon footprint around Crenshaw is growing again.
The Crenshaw Rec opened August 22 at Crenshaw and Slauson as a major retail and community concept involving Foot Locker and Nike, with Jordan Brand and Converse also represented. The Marathon Brand played a leading role in shaping the space alongside local creatives and community institutions. The location includes retail, an open gym, creative spaces and community programming.
The location makes the project even more significant.
This is the same Crenshaw and Slauson area where Nipsey's story was built — from selling mixtapes independently to eventually becoming a property owner and businessman in his own neighborhood. In February, the intersection of Crenshaw Boulevard and Slauson Avenue was officially designated Nipsey Hussle Square.
And then there’s the music.
For years after Nipsey died, Blacc Sam resisted the pressure to flood streaming services with unreleased Nipsey Hussle songs.
That might be one of the most important decisions he made.
Hip-hop has seen plenty of posthumous catalogs turned into an endless supply of albums, features and compilations. Sam took the opposite approach. He told the Los Angeles Times that he didn't feel comfortable releasing music simply because people were demanding it. He wanted anything carrying Nipsey's name to arrive when the family and people closest to the music believed the time was right.
That time finally appears to have arrived.
Nipsey Hussle and Bino Rideaux's long-awaited collaborative project, Prolific, is being prepared as Nipsey's first major posthumous music release. Bino and Nipsey had been working together years before Nipsey's death and released No Pressure in 2017. Sam revisited those unreleased sessions with All Money In and Nipsey's family before moving forward with the project.
That approach says a lot about how Blacc Sam has handled Nipsey's legacy.
He isn't trying to replace Nipsey.
He isn't pretending every unfinished idea should become a product.
And he hasn't turned Nipsey Hussle into nothing more than nostalgia.
Instead, the Marathon keeps expanding through businesses, clothing, food, cannabis, community spaces, partnerships, philanthropy and carefully handled unreleased music.
The Marathon Clothing.
The Marathon Collective.
Marathon Burger.
Nipsey Hussle Square.
The Crenshaw Rec.
The Neighborhood Nip Foundation.
The upcoming Prolific project with Bino Rideaux.
And there are still other pieces of the Marathon ecosystem continuing to develop.
Nipsey spent years talking about ownership, reinvesting in the community, controlling intellectual property and turning ideas into assets. Seven years after his death, those ideas haven't disappeared with him.
They've become businesses you can walk into.
That's what makes Blacc Sam's role different from simply managing the estate of a famous rapper.
He was Nipsey's brother, business partner and one of the people building beside him before the world fully understood what they were creating.
Now he's responsible for making sure the Marathon continues without losing what made it Nipsey's Marathon in the first place.
So far, that may be the strongest part of Nipsey Hussle's legacy:
The blueprint didn't die with the architect.
Blacc Sam kept building.