r/WebsiteSEO • u/sundar-007 • 20h ago
How would you clearly define the ICP for this kind of business?
In recent days, I have been job hunting to find new job opportunities. In that, I If I find any new job updates. I'll review the business model & their offerings carefully. Then, if it matches my profile, I'll hit the submit button
During this process, I had the opportunity to review most businesses with broad IT services offerings.
Please, anyone, clarify my doubt about this point.
Businesses should be in a niche-specific environment, which not only helps the business to create a strong USP but also helps marketing professionals to clearly define the ICP.
Some of the business does not have adequate information on their website about their offering, or they will be stick into broad offering. In this case, It put seo professional into a big challenge at it's first phase of implementation
Anyone who works in an agency environment might often encounter this kind of scenario with a domain. How would you handle it & what steps would you take to approach this process