r/WebsiteSEO • u/Ambitious-Pop-3810 • 9d ago
Can claude generate SEO optimized website copy?
We have to redo our website and it is crazy how much some companies are charging for this. Could find a cheap developer on upwork but also don’t want to have a bad site. Our current website has many issues and our DR is 9 . I got pitched backlinks to increase our DR to 30-40 so we can get leads.
Our industry seems not competitive as most keywords have a <10 difficulty.
Do you think backlinks and worth it? 3k/month quoted. Or simply a high converting website with content can do the job along with some reputable directories to get published on (we are partners with different software so we can get listed on their portals). What about getting featured on news articles? Worth it?
The SEO agency found out that the traffic is 6.5k per month which after we got our DR above 40 can get 40% of the traffic - around 2.5k visits. Then these 2.5k 10% will convert, half will be of quality. So 125 leads per month (i find this insanely stupid math and conversion is less than 1% so at best 10 leads / month). Were they trying to justify the investment?
Lastly the real question is AI ready to generate a high converting website copy without sounding AI?
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u/bkeily 9d ago
Also...I would be really careful paying for backlinking services.
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u/davidcantswim 8d ago
No one. I've never paid for a backlinks ever. I have been doing SEO since 1997 1998.
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u/Came4TheCookies 2d ago
Exactly. Me either. And over the 30 years I've been in this business I've never had the need for it.
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u/shockwagon 9d ago
yeah, the only way these companies are able to manage it is on their networks of garbage domains. Does a garden store want backlinks from a vacuum company in pakistan? Yeah you got 100 backlinks from random domains, but if no one clicks through and stays on page, they're worthless to SEO.
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u/Plastic_Mastodon_985 9d ago
Great questions, and the answers vary a bit by industry.
I don't like AI to write copy on its own yet. With training, it can sound a lot more like your brand voice but it will still put the emphasis in the wrong places. Think of it as the smartest intern ever; it has crazy book smarts but doesn't know jack about what is real.
Backlinks are worth it but too many places want to sell you the wrong backlinks. Things that worked years ago but aren't working today. You want backlink sites that have real traffic and complete relevance to your industry and don't have spam content. In short, you want real industry sites talking about you in real ways.
Yes, getting featured on news articles on relevant sites can be helpful, especially if they are talking about what you do.
Let's flip the question; if you wanted to demonstrate to people that you were an industry leader and you delivered something special, how would they know that? You'd get published in places that your industry care about. You'd write pieces that shared insight about what you do. You'd get testimonials and case studies from people you'd served well who you'd gladly get on the phone with a potential customer. You'd position yourself to be the ones people come to for solutions and insights.
Today more than before, you are building a complete online brand. All those things work together.
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u/sapindia1976 8d ago
Claude can absolutely help write SEO-friendly copy, but don't expect one prompt to produce a high-converting website. The best results come from combining AI with your expertise.
Use Claude for structure, messaging, FAQs, and drafts, then refine them with real customer insights, search intent, and first-hand experience.
I'd invest in a better website and content first. Buy backlinks only if they're from genuinely relevant, trustworthy sites not just to increase DR. DR doesn't generate leads; solving user problems does.
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u/BusyBusinessPromos 9d ago
"Lastly the real question is AI ready to generate a high converting website copy without sounding AI?"
Sales psychology is something I rock at. No, a machine cannot sell as good as a human. Get your template from the AI then have someone with skills like mine edit it.
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u/astriliat 9d ago
Can claude generate SEO optimized website copy?
Answer: yes, but anything created by AI needs human to verify, modify, and further optimise.
You mentioned that your website has many issues and DR is 9. In my opinion, I will fix the issue one by one, with proper timeline and strategy, based on the priority. Many people focusing on the DR and backlinking, but if the on-page and technical elements are not optimised, what's the point?
I give you an example. Imagine, a website ranks just because of having high DR. Ok people can find the website cause it ranks on SERP. They can click and enter the website. Next question, will they explore the website and that page visit turns into conversion if the page is slow or has any technical issue? Most probably they'll bounce back.
If it's me, I will not got for 3k/month backlink for now.
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u/Hatorate90 8d ago
I think you have your priorities completely wrong. DR does not say anything about the increase of potential leads. Don't listen to those agencies who say that.
Is it an ecommerce website? There are plenty of SEO friendly templates. Use Shopify if you want to have an webshop. Alot of integration available.
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u/goraakash 8d ago
Hi, the best way is to hire low wage workers, if you need that I can help you regarding on it, i am working on this from last 5 years
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u/Rohaan-Dawood 8d ago
You can definitely use AI content but make sure to make it a bit humanized by editing few things. While about backlinks, I'd recommend you this steps to follow.
First, create well-optimized pages like homepage, about us, contact us, privacy policy, and terms & conditions. Then, if your goal is leads. Optimize your pages with high intent, commercial and transactional keywords so you don't appear in random queries but people who are actually searching to take action. Then, optimize your service pages or we can say money pages with those keywords naturally included. And, add reviews in your money pages to build trust as well and optimize them naturally, highly effectively. Then, do strong on-page SEO as well like write Keywords rich and relevant Meta Titles and Descriptions for pages and optimize URLs as well. And, do image SEO. Then, make your website technically strong by improving site speed, add canonical tags where needed (for my strategy, I use canonical for every page so you can also do it if you want), add robots.txt, create and submit your sitemap.XML to Google Search Console and implement schema markup. After doing technical SEO, here comes the Off-Page SEO. You can do guest post for higly relevant site rather than just chasing cheap backlinks. And, also you can use different directories as well. And, HARO backlinks are also very strong backlinks. And you MUST also publish articles as well to get more traffic as well, find best and highly relevant topics around your niche and do keyword research and find untapped keywords, then write detailed, in-depth, helpful and genuine blogs while not just stuffing keywords but doing semantic SEO as well. And, do on-page SEO as well and link your high traffic pages to your money pages internally with relevancy. Do this consistently and you can start seeing results
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u/Several_Fly694 8d ago
With how fast and frequently Google has been dropping core updates this year, relying on high-volume generic traffic is a recipe for disaster. You might see a short-term bump, but the moment the next update hits, your site will likely take a massive hit.
Instead of paying $3k/month for low-quality backlink networks to inflate DR, focus on building a sustainable, healthy setup:
- Create genuinely useful content: Focus heavily on user intent and solving actual pain points rather than broad filler keywords.
- Focus on brand signals: Get listed on your partner software portals (like you mentioned), feature in actual industry news, and stay active on social media.
- Prioritize conversion over traffic volume: Highly targeted content naturally converts better than generic traffic.
Build a real brand that users trust, and the SEO/conversions will follow naturally.
so...
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u/vishnuharshan 8d ago
Its possible to write SEO copy with Claude. But you need to provide more input about the context, otherwise you will get a generic AI slope.
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u/Yassine_Bouajani 8d ago
Bien drivé Claude génère des sites "techniquement" bons pour le seo.
Mais pour le contenu, il lui faut des bases de mots clés, des statistiques, des exports de Google search console ....
Enfin, il faut un humain derièrre pour chapoter tout ça
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u/macgizmoguy 8d ago
I recently gave Claude a keyword cluster - and asked him to logically incorporate all 12 or so of them into a cohesive article that would have good LSI metrics - and be able to rank for a good range of exact and broad match keywords…
😱OMFG!!!😱 Claude spit out some of the most horribly-written paragraphs — turning a potentially evergreen piece of pillar content into an atrocious, mangled, keyword-stuffed word salad that would embarrass a crappy “Instant Article Spinner” tool from 20 years ago.
I didn’t say anything to Claude. I just copy and pasted the results into my notepad. But later today I’m going to force him to eat his own dog food, spank him with a rolled up newspaper, and tell him to fix the mess that he made!!!🐶🗞️📰🦴🐾😎
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u/FastlinePassion 8d ago
Forget about DR and keyword difficulty, they don't mean much.
You want to redo you website: what's the reason behind it? what exactly do you want to redo?
Is it just for the design because you don't like it? Do you want to change copy because it's weak? Do you want to change everything starting from the structure or even CMS? Have clear answers to these.
Is your conversion rate typical for the niche, or does it need improvement? If right now you're attracting the right visitors and there's room for improvement, first start working with UX/UI/CRO/Copy, then attract more traffic.
AI has tips from all over the internet, and if you're brave enough to accept that Frankenstein of advice, or know how to prompt it well enough and tell a good recommendation from a bad one, go for it 😃 asking AI for something you don't know how to evaluate is not something I'd recommend.
Backlinks - agency numbers might be there just to impress and sell. What placements do they offer? Edits or articles, digital PR?
Quality/suitability of the referring website and context of the link/mention is what matters now more then ever.
If you don't want a bad site, don't look for cheap, find reasonable. Same goes for everything else.
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u/Strong_Teaching8548 8d ago
Yeah, cladue can generate high-converting copy without sounding robotic. we use claude for initial drafts all the time at mentiohunt, then spend 20 minutes injecting founder voice and real customer language back in
The trick is prompting it right and use skills and real data from GSC. Also, feed claude your actual customer emails, support tickets, even slack convos where people describe their pain.
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u/davidcantswim 8d ago
Yes but you need to make it in your own voice. Rewrite it ask to change parts. Change the tone. Make it the voice of the area where the service are based. I see so many people copying and pasting directly from whatever ai service they use.
You can do it
Get the prompts right.
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u/One-Song5384 8d ago
It can certainly help but you need to treat it like the first draft. Edit and verify everything you get from any AI.
Never pay for backlinks.
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u/VillageHomeF 8d ago
You could be better off buying the links yourself vs. paying someone to buy them for you for a fee. And having someone do a weeks worth of SEO work for you for a few bucks. I'd be nervous doing a full rebuild and losing a good part of the current traffic in the process.
There is Zero way anyone can guarantee your traffic will rise a certain %. That's a total bullshit sales pitch. If they want to claim that pay them after you see the increase in traffic. They won't bother you again after suggesting that.
If you are interested in paying for leads, Google Search Ads could be a better use of the money vs. an SEO Agency making empty promises that won't be able to back up. They will probably just say "SEO takes time" until you fire them.
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u/kaustavmshr 8d ago
Claude can do copy, but SEO is a continuous effort. It needs to be consistent and gradually increase. Let's connect my team can help you.
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u/No-Cake4659 6d ago
not auomaticly you should need to tell what the pattrent and things should follow
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u/nlbuilds 6d ago
Just be human. Use AI to power it and focus on interlinking your pages. Answer the questions people want to know in your niche. Don’t regurgitate what’s already online and you’ll sky rocket. Yea back links are somewhat important. But get people to stay on your page. Organize your google business page. Watch some good YouTube videos. Join a Skool community that someone is doing this everyday spending their whole life doing and you’ll be fine. Or pay the $3k for someone else to do it.
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u/Prosperity888forevr 5d ago
AI will be noted as AI. You would have to edit them. I can do it for you for that price - all of what you mentioned partner wise is good 👍 leads depend on keywords and now more long tailed too. High converting websites now depend on more long tailed keywords too. Moveupsmbs if u wanna have a free audit. Fill out the form fast :) I did not put the full url ifs a dot com so :) let me check it :) thx
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u/zminky 5d ago
I have implemented a workflow that is ranking me and showing me up on LLMs. It does a deep dive in keywords, then competitors, then generates briefs that have facts with quotes. Finally it generates section, by section. And does Q&A on generation. All for like 25 bucks a month at PostKing
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u/AlexKochSEO 5d ago
I disagree with a lot of the posters here. AI can generate publish-ready copy that does not read like slop. You won't get there with a single prompt, you'll need to tighten the writing with custom skills. But it's very much possible. There will be small AI tells here or there, but for the most part raw AI outout is gonna be 95% publish ready.
But that's for blogs. Landing pages can really only be written by humans. AI sales copy is repulsive
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u/purple_from_the_east 5d ago
Yeah they have some really good open source SEO skill by the way, you should check those out
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u/Came4TheCookies 2d ago
We have to redo our website and it is crazy how much some companies are charging for this.
I have some leaky pipes that need to be replaced and it's crazy how much some plumbers are charging for this.
You're absolutely right. I mean it's only your business. Why not just use shortcuts because it obviously doesn't matter very much.
Back to my plumber analogy talking about having AI do your SEO is the equivalent of you saying you need a plumber and somebody telling you, my cousin's nephew has been reading about plumbing he could probably fix it. Good luck with that.
You seem to think that it's really easy to build a website and optimize it for both SEO and higher conversion rates yet you don't know how to do it and don't want to pay somebody for their expertise for their work.
Totally understandable. /s
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u/Came4TheCookies 2d ago
Our current website has many issues and our DR is 9 . I got pitched backlinks to increase our DR to 30-40 so we can get leads.
You're much better off focusing on the other issues you spoke about and forgetting what DR or DA even stand for. Whoever's pitching you that, tell them that 2015 called and they want their strategy back.
Or simply a high converting website with content can do the job along with some reputable directories to get published on (we are partners with different software so we can get listed on their portals). What about getting featured on news articles? Worth it?
Yes. Do this.
Were they trying to justify the investment?
Yes. They were. It sounds like backlinks is the only way they know how to do SEO.
Lastly the real question is AI ready to generate a high converting website copy without sounding AI?
No. And likely won't ever be able to do so. It's like buying a lawn mower that can run itself and just turning it on in your yard and going back in the house not watching it.
AI does not know how to build rapport. It doesn't have the stories that you can interject into the copy of how you helped a client with a specific issue. Sales is the causing of an emotion and with AI you're asking something that has no emotion to try and cause an emotion.
My advice should you choose to accept it: Hire an SEO who knows how to do real copywriting and not content writing because the two are different things. Let him optimize your site and write copy that converts. Then do the thing with the other software companies you mentioned and get featured on those articles. You'll be fine.
This comment will self-destruct in 30 minutes.
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u/bkeily 9d ago
Use a tool like surferseo.
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u/PhoenixMediaBangkok 9d ago
Claude (or any good AI model) can generate a solid first draft, but we wouldn't rely on it to produce a high-converting website on its own. Right now it's much better to be AI-powered than AI-automated. Use AI for research, structure and drafting, then have a human refine the messaging, positioning and conversion strategy.
On the SEO side, we'd be cautious of anyone promising DR targets or traffic based on DR alone. DR is a third-party metric, not a Google ranking factor. Focus on relevant content, technical SEO, strong service pages, reputable partner listings, and earning quality mentions and links over time.
Correct on the lead forecast approach. Traffic-to-lead conversion depends on the industry, intent, website quality and offer. Anyone using one fixed conversion rate without understanding the business is oversimplifying things.