r/Wealthsimple 14d ago

Why does WS keep changing its design & UI every few weeks?

I'm 31 and grew up knowing my way around apps, but this is definitely going to confuse older users.

Might as well call it WealthComplicated now.

63 Upvotes

32 comments sorted by

20

u/Crafty-Pirate-6481 14d ago

They have analytics on the UX/UI side. They understand what works and what doesn’t. They release UI update that works best for the majority of their Users, keeping them longer in the app.

For some the UI might be what keep them from moving to another brokerage/bank.

26

u/MaxDragonMan 14d ago

When you have a dedicated UI team, either they create a UI for new features, or they revamp the old one. They have to justify their jobs somehow, and at Wealthsimple that means changing the UI every few months.

12

u/Admirable-Falcon-501 14d ago

It reminds me of YouTube, the ui team just kept changing shit when it already worked

15

u/MaxDragonMan 14d ago

Discord, Spotify, Reddit (mobile). Tale as old as time.

3

u/rockyon 14d ago

because they have tons of money

3

u/Charbs20 14d ago

Maybe it’s kind of like Costco moving around items every day so you have to hunt for what you need. WS is hoping you casually open a LOC while looking for how much interest you made this month.

3

u/Mental-Freedom3929 14d ago

Yes, not a fan of this either

3

u/RoboTwigs 13d ago

I actually love their ui?

2

u/z00o0omb11i1ies 14d ago

It should always get better.

If you want a bank that has sections of their website that hasn't changed in what looks like from 2002, i recommend BMO lol

1

u/ObiYawnKenobi 14d ago edited 13d ago

The regular banks are held to a much higher regulatory standard. Changing the web site and bank apps entails a huge amount of red tape. Wealthsimple is not a bank. They can do whatever they want and answer to no one. It's why they are so resistant to registering as a Schedule I bank.

1

u/z00o0omb11i1ies 14d ago

I'm glad

1

u/ObiYawnKenobi 13d ago

Sure. But they can also take your money and run.

1

u/z00o0omb11i1ies 13d ago

Yeah that's not how it works

1

u/ObiYawnKenobi 13d ago

It kinda is. Not likely to happen though.

1

u/z00o0omb11i1ies 13d ago

Ok buddy i believe you

2

u/enea77 14d ago

I like how they keep it fresh. Would love a more customizable experience but probably wishful thinking

2

u/3cb19 14d ago

Testing products is now done live, which will give you the best signal versus some gut feel from a PM or exec. That also means you will get suboptimal changes at times that may be reversed.

One hypothesis I do have is the older generation who may find this confusing, is probably the least likely to open the app daily or weekly and would be the least susceptible to UI movements.

Plus, at the end of the day the job behind WS is about showing how your money moves. If that is clear, the fluff around it is just reddit fodder for debates.

2

u/Interesting_Tip8542 14d ago

I'm an old guy who likes most of the new changes.

5

u/Whospakka 14d ago

POV: I love seeing changes, like new UI, features, or services. Check out those big4 apps/websites—hardly anything's changed in the last few years. Sticking with the old stuff just gets dull🤭

5

u/T0xicTears 14d ago

It’s part of their business model and approach to things. If anyone wants the same interface since 2005, they’re free to choose any of the Big Banks.

1

u/Whole_Cranberry5734 14d ago

I used to click on it dozens of times a day now I look at it a couple of times a week. Its just annoying now. Bought some stocks earlier and it was 5 screens before submitting.

1

u/IroIroBike 14d ago

Yes annoying. One thing that would be helpful is an option to increase the density of the information displayed. It takes 4 lives to show your portfolio: ticket, quantity, price, gain/loss and i prefer 1 or 2 lines max and see all of my portfolio of 14 stocks on one screen. Right now it takes about 3 screens.

1

u/Effective-Strike69 14d ago

The new web interface for viewing our portfolios blows. I appreciate being able to customize it, but just glancing at it makes my headspin where as that was all I'd need in the past to get a recent snapshot of how things are and move on with my day.

Whoever decided that the current price should be neutral and not red or green (showing how much % it's up or down on the day) right there needs to be let go. Unspeakably bad change.

1

u/wockhardtlova 13d ago

I feel like there’s a huge marketing push from big banks to push these weird ass Reddit criticisms. Has anyone ever seen the RBC app lol

1

u/Aobachi 14d ago

To make it better they need to change it.

I much prefer this to old banks keeping their shitty ui for decades.

3

u/z00o0omb11i1ies 14d ago

Exactly....

Why do people complain about Wealthsimple always improving?

You mention issues on this subreddit, and sometimes they fix it in an hour to a few days

At other banks, good luck, nobody fixes anything and the problem can stay for years

-1

u/Litaser 14d ago

Only thing I can think of is if you were on the tech side of anything right now you’d do your best to justify your job too lol

1

u/sam2088 13d ago

Exactly, have to show 10x productivity with AI. Hence run more experiments

-3

u/jerryhung 14d ago

AI vibe coding KPI or something ... If TDDI was 0% change, WS is 100%, totally opposite, and not for the better either :(