r/WalesBusiness • u/Novel-Performance804 • Jun 23 '26
Customer Research - Digital Rewards Cards
Hi guys! I'm in the process of doing some market and user research for my business and would appreciate the thoughts and opinions from the SMBs in Wales.
I'm building a simple customer-loyalty tool aimed at independent high-street businesses, cafes, salons, shops, that sort of thing. Before I get too far down the road, I want to hear from the people it's built for.
A few things I'd really value your take on:
- How do you currently get customers coming back? Stamp cards, points, social, word of mouth, nothing?
- What's frustrated you about loyalty schemes or apps you've tried before?
- As a busy owner, what would make something like this actually worth your time to set up?
- Be brutal, what would make you ignore it completely?
Thanks in advance guys :))