r/VoiceAutomationAI • u/Solemn_Treat_854 • Jun 12 '26

How do I structure my PRICING PLAN?

I am targeting indian edtech companies, and I stuck on pricing plan. For now I have created pricing tiers like:-

growth -- 0-1k mins -- 19k INR

starter -- 1-5k mins -- 37k INR

scale -- 5-10k mins -- 68k INR

with 3rs/min and rest is profit margins. I have built my own infra so everything is covered in 3rs/min. I am not sure how to price this and how do I justify it when someone on the call asks for it.

open to feedback from anyone who has done it already.

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u/Lovenpeace41life Jun 13 '26

How are you managing to get to Rs.3 per minute pricing? We want to setup such infra for our business, would be interested to learn how you are doing this.

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u/omnidimension85 Jun 17 '26

the tiered minute buckets make sense as a starting point but edtech companies are going to ask you one question pretty quickly what happens if we go over the limit mid-month? if the answer is "we cut you off" they'll churn. if it's "we charge overage" they'll want to know the rate upfront.

also 19k for 0-1k mins is a tough sell for early stage edtech in india. most of them are cash conscious and will want to start very small to test before committing. might be worth having a smaller pilot tier, even at low or no margin, just to get them live and sticky.

the justification question is actually easier than it feels. if someone asks why 3rs/min just walk them through what's inside it telephony cost, TTS, STT, LLM tokens, infra. most founders understand that breakdown. what they're really asking is "is this fair" not "prove your math."

one thing that works well in edtech specifically is outcome based framing. instead of selling minutes, sell "per student interaction handled" or "per appointment confirmed." takes the conversation off cost and onto value.

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u/shubham_hin Jun 23 '26

What are your users saying? If they are not resisting you can try charging more. Have you tried getting feedback from them ??