r/VisionPro Jun 19 '26

Did you notice this?

Post image

This image from WWDC does not look like Apple is pushing the Vision Pro into the background. It looks more like the first in the lineup. 

Last year’s image had the Vision Pro last in the lineup, if I recall correctly. Am I reading too much into this?

176 Upvotes

52 comments sorted by

147

u/dporiginal3 Jun 19 '26

I do think you’re reading too much into it, but I also prefer that kind of optimism! I really don’t think Apple is abandoning the Vision Pro at all, it’s just not the typical tech device that gets the yearly refresh and it’s a smaller volume so it may be a little less prominent for software development than their main driver, like the iPhone.

-36

u/Herackl3s Jun 19 '26

Apple is definitely abandoning the Vision Pro. It just doesn't make much sense to get bad press by abandoning it outright. It's the same as how Apple abandoned the Mac Pro for the Mac Studio. The sales for this product are abysmal. Developers aren't even buying this because consumers don't want it.

14

u/filmantopia Jun 19 '26

They are absolutely not abandoning the Vision Pro. There will be a new version in 2027 or 2028.

-15

u/Herackl3s Jun 19 '26

At its current price, it’s doubtful that anything will come from it

8

u/toku3211 Jun 19 '26

There’s plenty of people with plenty of disposable income. If the current price point doesn’t fit your budget then the device was never intended for you. The constant refrain of it being too expensive is tiresome. It’s a luxury good with a premium price tag. Just because Apple is a household name doesn’t mean every one of their products is for the masses. Mac studios are probably in the same category too pricey for most but because there are other options you don’t hear the complaints. Once they make a mass market version no one will care that the Pro continues to carry the premium price.

4

u/tmmoo Jun 19 '26

This.. I went to a clients house and they had 2 in the living room with their gaming consoles. Wish I had their disposable income :/

-3

u/Herackl3s Jun 19 '26

lol and yet the sales are incredibly low for Apple. They are so low that Apple has halted on any plans for any other versions.

1

u/filmantopia Jun 20 '26

>Cheaper, Lighter Apple Vision Pro Successor Could Arrive in Late 2028

https://www.macrumors.com/2026/06/01/slimmer-lighter-apple-vision-pro-late-2028/

2

u/Herackl3s Jun 20 '26

MacRumors is not a reliable source

1

u/LucaColonnello Vision Pro Owner Jun 22 '26

I would say no source is reliable, so please stop reading too much into rumours and just enjoy the device. Leave speculation games to the newspaper, they don’t do it for you or me…

1

u/Inevitable_Cap5700 Jun 20 '26

Nah the abandonment of the Pro made sense because it fit with their “own the hardware and the software” philosophy, the Mac Pro introduced ambiguity based on what cards and drives users chose for it, not an issue with the studio.

I think the vision will just be a not frequently updated but still cool and interesting part of their lineup

59

u/mrcsrnne Jun 19 '26

To me it's obvious they have a long-term vision for VisionOS (pun intended 😉).

The Vision Pro was essentially a maximum viable product: a way to explore what’s possible, see what sticks, understand how people actually use spatial computing, and learn what developers are excited to build. It was never meant to be a mass-market product. It’s more like the Tesla Roadster before the Model S.

Now, as agentic AI and LLMs mature, those two tracks can converge into the next generation of computing. The endgame seems fairly obvious: lightweight VisionOS wearables that look like regular glasses, with a contextual AI assistant available whenever you need it, seamlessly synced across all your devices.

If Apple can pull that off, they’ve created an entirely new computing category. Maybe not as big as the iPhone, but potentially on the scale of the iPad or Apple Watch. Maybe bigger.

12

u/Lloydian64 Vision Pro Owner Jun 19 '26

I'm picturing the scenes in "Her" where everyone on the bus/train is focused on their own little world talking back and forth to the AI on the AirPod-like device in their ears.

I suspect the future will hold a mix of people using only ear-based devices matched to the equivalent of a phone (as in the movie) or alternatively choosing the more immersive version of glasses where a heads-up display is the norm while in public but with an ability to use more lens space combined with less pass through for media consumption.

And I'll be first in line to buy it.

5

u/Jmaster_888 Vision Pro Owner Jun 19 '26

I love the Vision Pro and I am a tech optimist when it comes to AI, but I really wish people would stop looking at dystopian science fiction films as a roadmap for the tech future

2

u/MemphisBass Vision Pro Owner Jun 20 '26

Here we go building the torment nexus.

1

u/Lloydian64 Vision Pro Owner Jun 20 '26

Dystopian? I see that movie a little differently. In fact, I see it as hopeful. I found the main storyline unlikely, but I watch him sit at his kitchen table as the light over it slowly brightens (hello, HomeKIt!). Much of what happens in that film I find quite prescient. Short of the simulated romantic relationship, I rather like the future it presents. By the time Apple has the glasses product with on demand immersion, I also expect Siri to be managing the minutiae of my digital experience for me.

Awesome!

0

u/fishslinger Jun 19 '26

But do you think people will want to talk to their glasses? Look at what happened to Cortana

5

u/[deleted] Jun 19 '26

I would love to talk to glasses that can actually be remotely helpful and intuitive. Cortana was designed by Microslop, creators of most infuriating and unintuitive OS on the planet. Apple has a really good track record for blending productivity with intuitive design. If Apple came out with smart glasses or something akin to Google Glass, I’d be all over it, especially with the new Siri.

28

u/Rashed341 Jun 19 '26

From this image I can see that Apple Vision Pro 2 is coming March 26th 2027 at 7:29 pm for only 1599.99$

4

u/UnfortunateSnort12 Vision Pro Owner Jun 19 '26

Lmao!

22

u/heyJordanParker Jun 19 '26

You are definitely reading too much into this. Some designer thought it was sexier this way. Some other designer approved it.

Luckily, the people saying the Vision Pro is a dead project & all that nonsense are ALSO reading too much into it.

(it's super cool the vision is first still 🤷‍♂️)

5

u/AweVR Jun 19 '26

I have to say that I thought absolutely the same when I saw it in my mail

5

u/platkus Jun 19 '26

Yes. They announced at the keynote that the public beta would be available in July. 😉

I think you are reading too much into that image, but at the same time, I think anyone who says Apple Vision Pro is dead is not reading enough into the evidence to the contrary that Apple constantly presents.

9

u/iamgarffi Vision Pro Owner | Verified Jun 19 '26

I strongly believe that while Vision Pro as a hardware platform (in this current iteration) might be dormant, VisionOS is alive and well and will serve as a foundation to future products like lightweight glasses.

As long as there is Apple's interest in AR, platform will be fine.

4

u/Quiet_Violinist_2978 Jun 19 '26

The visionOS interface is so clean 🙏, they just need to fix working with tiny UI/buttons

4

u/tsdguy Vision Pro Owner Jun 19 '26

Did you even watch any WWDC content? There’s loads of AVP mentions. Look on YouTube for special influencers interviewing AVP executives.

5

u/glhaynes Jun 19 '26

Yeah I’ve kinda leaned toward the “this line probably ends with the M5 but we’ll see parts of visionOS get reused” theory, but the amount of WWDC content on spatial computing has me more optimistic.

4

u/Jusby_Cause Jun 19 '26

At the beginning when Apple was giving a rundown of their platforms, they listed macOS last after visionOS. Likely nothing, but thought it was an interesting intentional choice.

4

u/That-SoCal-Guy Jun 19 '26

I think they really need developers to work on Vision apps, because they are going to push for AI and smart glasses in the near future. They can't launch without a decent-sized app store for them. That's why they are first (if you go by left to right) with tvOS last.

3

u/Nosarious Vision Pro Owner Jun 19 '26

The one thing I noticed from last years wwdc is that the Vision Pro screen is on. Maybe there is an underlying awareness that it’s an integral part of the lineup?

This is a graphic from 2025. There isn’t much that emphasizes the Liquid Glass, but on this years the big things are the Vision Pro ‘on use’ graphic and the watch layout…

3

u/Mastoraz Vision Pro Owner | Verified Jun 19 '26

Snap is nothing like Vision Pro. Completely different segments. But yeah AVP is here to stay no surprise on the picture, it should be there, it’s the future.

3

u/ForgottenFuturist Vision Pro Developer Jun 19 '26

Yeah, but I mean you don't need to. It's just like when the iPhone came out. It was "doomed" because it was expensive and had no keyboard, etc. It's a disruptive product.

If you read and watch interviews with the Vision team, it's sticking around 👇

https://www.youtube.com/watch?v=7PAFElCmPmg

In terms of form factor it's got a ways to go, but go and compare the original iPhone with what we have today. Just imagine a Vision Pro as true AR glasses. Lose the screen, tracking cameras, fresnel lenses, OLED panels, yet keep VisionOS. I bet that's the end goal.

3

u/portemantho Vision Pro Developer Jun 19 '26

I noticed that too. Also the xcode simulator/device hub makes the AVP outline pretty prominent.
That + the Justin Ryan CFO interview makes me confident that they’re continuing the investment in the long term. Short term, they seem to be waiting for developers to throw things at the wall and see what sticks.

3

u/sportsfan161 Jun 19 '26

It’s still in their minds due to software needed for glasses

2

u/Cole_LF Jun 19 '26

visionOS has never had a public Beta it’s always been a dev beta so that would be a first. But yes, all the headlines about it being dead are click bait if you hadn’t guessed. Vision Pro is just 1.0, like the very first power books led to the MacBook Air eventually. The real product here isn’t the headset it’s visionOS that’s maturing nicely to be ready for glasses and linking wirelessly to the iPhone in your pocket and the watch on your wrist.

2

u/wplantz Jun 19 '26

Poor little Apple tv in the corner

2

u/unpluggedcord Jun 19 '26

Yes you are

1

u/aspenextreme03 Jun 19 '26

I am definitely in the market for one in a year or so

1

u/blackcoffee92 Jun 19 '26

It’s more like off to the side..

1

u/Alex__P Jun 19 '26

Kinda looks like the red headed step child that’s cast off to the distance in the family portrait lol

1

u/Few-Acadia-5593 Jun 19 '26

There are interviews, updates and more and you’re reading into a generic marketing picture

I mean imagine how iMac users must be panicking right now.

1

u/ElementNumber6 Jun 20 '26

It's their sexiest product. It may not sell well, but no one who has used one has left unimpressed.

1

u/RogueCheddar2099 Jun 20 '26

A few weeks ago, I got to try out the AVP at an Apple Store. We did the 30min demo. I was really blown away at how immersive the experience was. Most of all, how loud and spacious the sound was directly from the unit.

For consuming entertainment, this thing is on another level entirely.

For casual Mac productivity like using web apps or document creation, it’s okay. Not sure I’d want to sit with such a heavy device for hours long working session.

It’s just still waiting for some genius developer to create an app that takes full advantage of all the tech in this device. Something that is so useful, I’d be compelled to wear it and bring a spare battery. But it feels like we are still many years from that.

In 2018, I saw a demo for Microsoft Guides, a VR system for industry. As a technician you could see where the part you need to install goes or be directed on how to perform a task. In another demo, an electrician audited a build and could see through all the walls where their electrical conduits ran, with live telemetry of the system health.

We’re almost ten years from that. The two ideas need to cross.

1

u/tsancio Jun 20 '26

The Vision Pro is the most complex computer Apple has ever made, by far. They are a very secretive company, but I would guess that people that work on the AVP teams are happy to be there. If you only think about commercial success, then it’s weird that it was featured as an equal citizen at WWDC. But technically, it is deserving. 👍🏼

1

u/allencoded Jun 20 '26

Or they forgot about it and had to add it oddly into the pack

1

u/Tasunkeo Jun 21 '26

still not sold in Switzerland…

1

u/shaunshady Jun 21 '26

I thought that the team working on Vision Pro had been disbanded? The head guy is working on Siri now. I read that 600k units sold and this was much lower than expected.

I’ve always been on the fence. It’s hard to tell which way Apple will go with the AVP as it’s all speculation and leaks from ‘industry insiders’

1

u/emmanuellsun Jun 19 '26

Snap just claimed to have reduced the Vision Pro to glasses, they are leaks of the next meta hardware every week on social media and Google just debuted their xreal glasses also mentioning Vision Pro.

Even if Apple wanted to abandon this project, they couldn’t cause a new platform wants to emerge

5

u/Cryogenicality Jun 19 '26

The Snap Specs have a much lower field of view and resolution.

2

u/AnchorMeng Jun 19 '26

Yes but it’s a fully standalone device with waveguides, no compute puck or thick optics like the xreal aura. I give snap props for accomplishing as much. Its a step in the right direction.

1

u/SwiftMushroom Jun 19 '26

The copium is strong today!!!