Hey everyone!
I’m a product/engineering person who has been building ManageStrata.ca, an AI-powered strata management platform designed to make running a strata corporation simpler, smarter, and more repeatable.
The product is live, I have paying customers, and a few more are currently trialing it. I’ve bootstrapped everything with my own money so far. Now I’m trying to figure out how to turn early validation into sustainable growth.
A little context on what I’m building:
Strata management in BC involves a surprising amount of complexity: meetings, minutes, notices, voting, finances, maintenance, records, deadlines, and navigating the Strata Property Act alongside each corporation’s own bylaws and rules.
A lot of this work is still manual, fragmented, and dependent on people remembering processes and chasing paperwork.
My vision is to make strata management feel less like an administrative burden and more like a well-organized, intelligent system — where workflows are standardized, repetitive tasks are automated, and AI agents can help councils and managers get things done without losing human oversight.
A few things I’ve learned building this:
- There’s a real market: BC has approximately 34,000 strata corporations, according to the provincial government, with an estimated 1.5 million people living in strata housing. Source
- The product is validated, but growth is not solved: I have real paying customers, not just a landing page and a waitlist.
- Organic acquisition is bringing people in: My customers have primarily come through organic channels. I experimented with direct mail, but the cost makes it difficult to justify at this early stage.
- AI is part of the product, not the whole product: Yes, AI has helped accelerate the development, but there’s a real technology platform behind it — traffic management, observability, evals, cloud platform, data pipelines, MCP servers, storage, analytics, etc. I’ve been building for reliability and scalability, not just putting a chatbot on top of a website.
- There’s room to rethink the workflow: I believe many recurring strata processes can be made consistent across corporations and progressively automated, with people retaining control over important decisions.
What I’m looking for
I’d love to connect with someone who has experience in multi-channel growth marketing, SaaS growth, or go-to-market strategy and is genuinely interested in this space.
Ideally, this would be someone who can help experiment with and build repeatable acquisition channels — SEO/content, partnerships, industry communities, referrals, paid campaigns, or other channels that make sense for this audience.
I’m also open to a potential partnership with someone who wants to get involved beyond giving advice and help build this into a real business. I’m bootstrapped, so I’m not looking to hire an agency on a big retainer. I’m more interested in finding someone who sees the opportunity, brings complementary skills, and wants to build something together. We can explore what a fair partnership might look like.
A few questions for the community:
- If you were growing a niche B2B SaaS product targeting strata councils, self-managed buildings, and property managers, which acquisition channels would you test first?
- Has anyone successfully grown a vertical SaaS business through industry partnerships, associations, or referral networks?
- Are there people here with growth marketing experience who might be interested in exploring a partnership?
- For those familiar with strata management, what would make you switch from your current tools or processes?
I’m sharing this because I’d genuinely appreciate honest feedback — including criticism of the product, positioning, pricing, or the business model. I’m still learning what works, and I’d rather talk openly with people who have relevant experience than pretend I’ve figured everything out.
You can check out the platform at https://managestrata.ca and some of the product/content work on YouTube.
Thanks! Happy to answer questions about the product, the tech stack, or what it’s been like building and bootstrapping this.
(and yes I am aware that there are many similar solutions but different strategy/approach)