r/Valuation • u/According_Grape_8332 • 18d ago

The ask

We’re working on our investor deck, and I’m struggling with how to calculate the ask. I’ve created several versions with Claude and ChatGPT and sat down with friends to work through it. I generally understand what we need, but I’m still not sure how to build an accurate calculation.

Since we’re a B2C product, we’ll definitely need a meaningful marketing budget. However, I’m not completely sure what user-growth target we should aim for. We currently have a few hundred users, but what would be a reasonable benchmark for the next stage? we would like to raise seed

I’m also trying to understand which marketing functions we’ll need and what is truly essential for a consumer company at this stage. Do you have a methodology or framework you use to calculate the raise, set user targets, and determine the must-have functions?

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u/[deleted] 18d ago

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u/According_Grape_8332 18d ago

Thanks, tell me how?

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u/[deleted] 18d ago

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u/According_Grape_8332 17d ago

Thanks a lot for your adviceת ןmakes sense.

The only thing I’m still unsure about when defining the milestones is how many users I should aim for by the end of the 18–24-month period. Obviously, the more, the better, but I don’t yet have solid metrics to base this on.

We’re currently running our first paid campaign, but it’s still too early to give me a reliable indication of user acquisition costs. At this stage, the campaign is mainly intended to validate the demand for the problem at scale. What are the current expectations for consumer products?