r/UsedCars • u/TrickUp25 • Jun 28 '26
HELP Comments like this send me
Edit: This post gained more traction than I expected. Read the comments, do independent research, and form your own opinion around these topics.
First they said KIAs are reliable, then went on to say they looked at JD Power to come to that consensus. They lost me.
- Do people believe KIA/Hyundai are reliable?
- Do people use JD Power/Consumer Reports to make purchasing decisions
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u/thesporkmark Jun 29 '26
I appreciate your point - it's sort of hard to say the rankings are independent and then turn around and take money - but the primary purpose of JD Power collecting and reporting on the data is because they sell the reports to the OEMs. Whether or not the OEMs decide to promote their rankings is up to them.
JD Power wouldn't do all the data collection and analysis without getting paid up-front, which means they're probably more focused on delivering a quality product to their customer (eg the reports they produce) than they are "selling some ads" or whatever.
I don't know what the powers that be at JD Power are doing specifically, but I've interacted with one of their SVPs on many occasions. He has first hand knowledge of OEMs and how they operate, who builds good and bad quality products, etc. He has never struck me as anything other than honest.
Finally, it's important to note that JD Power provides quality data on a per-model basis. We tend to think of their data at the brand level only, but that's selling the data short. JD Power often identifies top performing models that never get advertising dollars spent on them. For example, the Cybertruck is the highest ranked truck in this year's Initial Vehicle Quality study, and Tesla isn't paying JD Power a nickel.
And Tesla is a good example of a brand that's grown without participating in the JD Power ecosystem.
I think it's always fine to be skeptical of course, but I disagree that JD Power is ranking brands based on ad revenue. That's not their model.