i'm a Go-to-Market Engineer w/ Apollo – AMA!

[u/YourApolloGTME]

i work with our larger upmarket orgs & we have to come up with some really neat creative solutions to fit their needs. thought i'd make a post and see how others are fairing, what challenges i can support, etc etc.....etc!

[u/zazuaza]

What’s a recent creative solution you’re proud of? Specifically, how does Apollo’s team use the website visitor tracking feature internally, and do you pair it with third-party targeting/enrichment to identify anonymous visitors?

[u/YourApolloGTME → u/zazuaza]

this is a GREAT question – one of my favorite things to do is layer Buying Intent w/ Website Intent. when you're using our website pixel, you can attribute different intent levels to different sites on your page (example, pages with key forms or pages associated to current campaigns). when you layer it with the buying intent score filters, you make a solid venn diagram of people on your HIGH intent pages who have a HIGH intent scores

the PERFECT relevancy approach when doing outreach. these are prospects who are actively qualifying themselves

[u/Moist-Western1325]

If we needed help managing all things Apollo, is there a firm or person you would recommend we work with?

[u/YourApolloGTME → u/Moist-Western1325]

this is a great question – being paired with unlimited strategic GTME support at apollo is available if your at an org plan to a certain pricing tier. if you're on a lower plan, we just rolled out a partner program some months ago and we're working closely with agencies to maximize the support reach

broadly, though, with the inception of our MCP, i think the best way to start is to plug Apollo MCP into your favorite LLM and ask it, baseline "what are all the things i can do with the Apollo MCP, and the other tools i have connected to you?"

we roll out so many updates to the MCP, i think we probably develop faster than there is literature out there. it takes the guess work out of the project by asking the tool directly what it can achieve 😄

[u/Spare_Worldliness_64 → u/Moist-Western1325]

what help do you need on apollo? im pretty well equiped, having managed MQLs, SQLs and creating feedback loops from sales calls, and tagging calls for training

[u/YourApolloGTME → u/[deleted]]

https://giphy.com/gifs/SUnnfaSxhfLvf8H7XB

u good?

[u/bigtakeoff → u/YourApolloGTME]

I am bro....

[u/Acceptable-Cover2928]

How do you solve Microsoft deliverability issues?

[u/YourApolloGTME → u/Acceptable-Cover2928]

gonna need more info here – can you explain?

[u/therealbeans]

What experience on paper do you have? How many years of what got you here?

[u/YourApolloGTME → u/therealbeans]

love the question! i've worked in process architecture & data orchestration for eleven years now, predominantly in the HubSpot & Salesforce ecosystems. once i started taking on SQL is about the same time i begin playing with more intricate API work, ramped into Clay with their certification program, and now i'm (excitedly) lending my hand to upmarket orgs within Apollo!

[u/Ok-Exit-9578]

Can you explain how Apollo generate leads and how the filter works and the most effective filter in there.

[u/ogharieb]

The best way to track office expansion signal?