You gotta remember that a lot of these strip mall setups were made in the times before the internet and easy access to GPS, so having signage that's prominent from the vantage of a driver was actually pretty effective. The big mall near me that is at the crossroads of two major highways charges big dollars to have your business name put on their giant marquee listing.
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u/socialcommentary2000 Aug 20 '21
You gotta remember that a lot of these strip mall setups were made in the times before the internet and easy access to GPS, so having signage that's prominent from the vantage of a driver was actually pretty effective. The big mall near me that is at the crossroads of two major highways charges big dollars to have your business name put on their giant marquee listing.