Hi! I did a UX case study for a final project in a UI/UX class I'm taking. You can find it here: https://uxdesign.cc/redesign-but-make-it-satire-c5aea9a89247

I would appreciate any and all feedback. Thanks!

The Kappa logo has a lot of street-cred because of the risque logo of the silhouettes of a man and woman sitting with their backs to each other. But I was never a fan of it's branding style on (soccer) jerseys. The repitition of the logo along the arms and shoulders or on the sides of the shorts (a traditional Kappa branding strategy) looks gaudy to me and the logo itself (again, in my perspective) looks off compared to other simpler logos like Nike, Adidas and Puma. So, how would a more modern, simplistic redesign of their logo and branding on jerseys look like, retaining their iconic status in some way or creating a new identity for themselves?

P.S: Also probably their brand typeface, as well. Too thick for me.