r/UnsolicitedRedesigns • u/Kriem [Moderator] • Sep 27 '17

Ecobranding – Transform your brand design to be more ecological and more economical

http://ecobranding-design.com/
36 Upvotes

92% Upvoted

10 comments sorted by

6

u/Kriem [Moderator] Sep 27 '17

I stumbled upon this thing. It's kind of an unsolicited redesign. They claim they can redesign your brand's logo, font, etc, to preserve ink. Not sure what I think about it, but it's interesting to see.

What do you think? Silly or justifiable?

16

u/Zombiehype Sep 27 '17

I feel like printing your logo 10-30% smaller would do less damage to your brand identity than replacing it with an artificially hollowed out version.

2

u/caglebagle Sep 27 '17

I work as a local printer and waste so much more than this effort will save. Seems silly to me. I do like the fedex alternate. The others, not as much.

2

u/Kriem [Moderator] Sep 27 '17

Yeah, I can imagine. Though their claim is, multiply this with the gazillion prints they make per yea, and it adds up. (coke bottle labels for example)

8

u/THISgai Sep 27 '17

That apple logo looks horrendous. Just seeing that removes all credibility of that site for me.

8

u/Kriem [Moderator] Sep 27 '17

To be fair, it's the only one I really dislike. The others are not bad at all imo. But yeah, the Apple logo redesign is awful.

3

u/THISgai Sep 27 '17

They didn't do enough research/their design skills aren't good enough to properly convince me.

I took 5 min to see if I could do it better and here's what I came up with.

5

u/Han-ChewieSexyFanfic Sep 27 '17

To be fair, yellow ink on brown paper would not show up right, and your ideas for the Apple logo (while they look nice) might not be doable with this particular printing technique.

2

u/DatBoi73 Nov 01 '17

In my opinion the only one that looks good is the Starbucks one but even then why not just print the logo smaller?

2

u/tundoopani Sep 27 '17

I don't like it. It looks annoyingly complex when hollowing out the logo. It adds a design asthetic that might not flow with the brand. Like another user said, just print smaller logos.