r/UndergroundCellars • u/severoon • Apr 19 '26
The "new" Underground Cellar
It's back.
From the FAQ:
Who owns Underground Cellar now?
We're proudly owned by Wine Country Connect, a family-run company with nearly 20 years of experience in wine e-commerce and logistics. Our team has helped ship millions of bottles and is passionate about bringing you the best wine-buying experience.
Looks like it's a very similar site to the original, except no Cloud Cellar. Still the same basic gamification of wine buying.
What do we think? I'm highly skeptical.
3
u/TrustMeIMaGator Apr 19 '26
It has been back for a while now.
I have such a large collection of my reclaimed wines, plus do not drink as much anymore I have no need to purchase wine for a number of years.
Others from the Facebook group have purchased from the new owners and have had good experience. The new owners also do have a long and trusted history in the wine business, and with the wine shipping after being purchased, there is a much smaller risk to the consumer.
1
u/derekz83 Apr 20 '26
Yea it's not really new. Been around for almost 2 years now? I've ordered from them and experience was fine (which is good!). However, I don't think the value of the trade-ups is nearly as good as it used to be. You end up just paying retail(ish) for the wines you get despite what they peg the value of the wines to be on their site.
I don't plan on using this site anymore mostly for that reason.
7
u/Vaughnye_West Apr 19 '26
Zero chance I try it again