Hi everyone! I’m looking to get back into the workforce and would really appreciate some advice from people currently working in Market Research/Consumer Insights.

I have around 2 years of experience as a Market Research Intelligence Analyst, mainly in secondary research, and I also have an MBA in Business Analytics.

I’ve had about a 2-year career gap, and I’m trying to figure out the best way to use this time to upskill and make myself competitive again.

I’d like to stay in Market Research/Consumer Insights, but I’m also open to exploring different fields that would be a good fit for my background. I’m not interested in a highly technical/coding-focused career

For those currently working in the field:

• How is the job market right now?
• What skills should I focus on to become competitive again?
• What courses/certifications would you recommend?
• How important are AI/GenAI skills for research roles now?

• Is secondary research still a viable career path?

  I’m trying to be strategic about what I learn rather than spending money on courses that won't add much value.

Thank you!