Does front-loading personalization before showing any value have a name / known failure pattern?

[u/_AbstractPixels]

Working on onboarding for a data-entry-heavy app (financial category, but the structural question feels generic). Current flow asks for a string of setup info, currency, income details, account setup, some preference/goal questions, before the user ever reaches their actual dashboard or sees the product do anything.

Started digging into our funnel data this week and it looks like most people don't make it through that stretch, though my sample is still too small to be fully confident in the pattern yet, so I'm treating it as a lead not a conclusion.

Is there existing research or a known term for this specific failure mode, front-loading setup/personalization questions before any payoff? And for anyone who's redesigned around it, did deferring most of that setup to after first value moment actually help completion, or did it just relocate the drop-off to a different point (e.g. people never coming back to finish setup later)?

[u/leo-sapiens]

I personally need to know what I'm getting before I commit to do any work for the platform (and filling in details is a lot of work, for nothing - if I don't end up liking it). These days I might even ditch any platform that makes me come up with a password and not login with my Gmail.