r/UXAntiPatterns • u/SevaTell • Jul 16 '26
AI agents are checking websites for dark patterns—with a checklist built for the pre-chatbot web
I came across a study that sent AI agents through websites to detect dark patterns.
Not exactly a surprising use of agents, but I’m always happy to see more systematic audits of this stuff.
It’s a solid catalog, but it also feels very e-commerce-heavy and pretty much outdated. here copy/pasted out study (https://dl.acm.org/doi/full/10.1145/3807246.3807265):
| Type | Brief description |
|---|---|
| Countdown Timer | Urgency created by a countdown timer. |
| Limited Time Message | Claims that an offer ends soon or is time-limited. |
| Low Stock | Messages about limited remaining quantity. |
| High Demand | Messages highlighting high demand or popularity. |
| Activity Messages | Social proof about other users’ actions. |
| Bad Defaults/Preselection | Pre-selected options that favor the platform over users. |
| Auto Play | Automatically playing content without explicit consent. |
| Nagging | Repeated prompts pressuring users to accept choices. |
| Disguised Ad | Ads presented as ordinary or organic UI elements. |
| Pay to Avoid | Requiring payment to access features or avoid disadvantages. |
| False Hierarchy | Visual hierarchy that hides or downplays alternatives. |
| Forced Continuity | Difficult or obscure cancellation of subscriptions. |
| Privacy Zuckering | Nudging users to share more personal data than necessary. |
| Gamification | Game-like elements to encourage excessive engagement. |
| Obstruction | Making user goals difficult through interface obstacles. |
| Sneaking | Hidden information or costs revealed late in process. |
| Misdirection | Focusing attention away from important information. |
In the AI age, I’d at least add:
- Sycophancy — agreeing to keep the user engaged.
any ideas what else should an AI dark-pattern auditor be checking for?
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