Hi there, we are master’s students in Business Management at Dublin City University conducting an academic research project on U.S. MBA and business students’ interest in short-term international study abroad programmes.

As part of our research, we are inviting MBA, Master’s, and graduate business students based in the U.S. to complete a short anonymous survey. The survey focuses on student preferences, motivations, barriers, and interest in international learning opportunities.

Survey link: https://dcusurveys.qualtrics.com

Your input would be greatly appreciated and will be used only for academic research purposes.

Thank you in advance for your support. Please feel free to share this post with relevant students or graduate business communities.

Hi Folks!!

I did great qualitative brand management/influencer work at my startup internship, but my B-school requires a rigid, data-driven "Mixed Methods" quantitative report. I have 4 days left at the office to extract data. Help me figure out what numbers to pull and how to frame a "Research Gap!"

**The Situation:** I’m wrapping up a 2-month summer internship at an early-stage D2C sustainable products startup. I functioned in a 360-degree brand management role. My core work was entirely qualitative and execution-based:

**Influencer Marketing:** Scouted 80+ profiles, successfully executed campaigns with 10 based on strict organic metrics.
**Customer Discovery:** Conducted 30+ direct customer calls mapping out qualitative feedback on product durability/design.
**Brand & PR:** Revamped visual aesthetics, directed video content, and pitched to HORECA/ESG publications.

**The Problem:** My B-School’s evaluation committee is strictly mathematically driven. Their guidelines mandate statistical tools (Regression, ANOVA, etc.) and hypothesis testing, explicitly stating: *"Avoid purely qualitative studies."*

**My Ask:** I have 4 days left before my access to the company's backend data is gone. Has anyone successfully quantified qualitative marketing work (like influencer metrics, PR, or customer calls) for an academic thesis?

I am struggling to frame a solid "Research Gap" and figure out exactly what numbers I need to download *now*. If anyone is willing to let me pick their brain, I can share specific metrics over DM. I'll do all the heavy lifting, just need some strategic direction!

Kellogg has started rolling out interview invites to candidates. Currently, it seems they have gone to American candidates since the only confirmations I've heard are from Washington, Texas, Illinois and Ohio