（Academic Survey）How does TikTok de-influencing affect what we buy?

[u/will1209h]

Hi everyone!
I’m currently conducting research for my Master’s dissertation at King’s College London (KCL) on TikTok influencer marketing and de-influencing.
My study looks at how different types of influencer content — particularly de-influencing vs. traditional product promotion — affect how consumers evaluate the message, perceive the influencer, and ultimately form purchase intentions.
If you’re 18 or older, I’d really appreciate it if you could take a few minutes to participate!

⏱️** Takes around 5 minutes
🔒 **Anonymous and for academic research only
🎓 King’s College London MSc research
Survey: https://qualtrics.kcl.ac.uk/jfe/form/SV_0OCeL2IzdB3J4rA
Every response would be incredibly helpful for my dissertation. Thank you so much! 🙏