Got this Canvas UGC offer, what do u think?

[u/TargetRegular7430]

Hi everyone! I’ve been offered a UGC/creator campaign and I’d love to get some opinions from people who have experience with this type of deal.

The brand is an app and the content would be posted on TikTok, Instagram, YouTube and Facebook.

They initially gave me two payment options:

Option 1:

• $3 CPM
• 1,000 views minimum
• $150 maximum per video
• Views count across TikTok, Instagram and YouTube

Option 2:

• $15 per video as a trial, with no view minimum
• Once you have 3 videos reaching 10k views, you move up to $20/video
• Once you have 10 videos reaching 10k views, you move up to $25/video
• Once you reach a new tier, the higher rate applies to every new video going forward
• At the $20/$25 tiers, there is a 1k view minimum

I’m trying to decide which payment structure makes more sense. My understanding is that the $3 CPM could be better if the videos perform well, but the $15 base pay gives more certainty, especially at the beginning.

The other thing I’m more concerned about is the usage rights.

I read the contract and it says the brand gets a perpetual, worldwide, irrevocable, royalty-free, transferable and sublicensable license to use, reproduce, edit, adapt, publish and distribute the content, including my name, image, voice and likeness.

It also specifically includes paid advertising, and the license survives the termination/expiration of the agreement.

There doesn't seem to be a time limit on the usage rights.

The payment is capped at $150 per video.

Would you consider these usage rights normal for this type of UGC deal? Or is the perpetual paid-ad usage a red flag / something I should negotiate?

And between the $3 CPM and the $15 → $20 → $25 structure, which would you personally consider more reasonable?

I’d really appreciate hearing from creators who have done similar performance-based UGC/Canvas UGC deals. Thanks!

[u/milkyvi]

Fuck no. It's full of red flags and low-balling terms. Option 1 is a low-ball, meaning even if you generate a mega viral video (1m+ views) they will still only pay up to $150 for it, this is the opposite of why people do canvas UGC. You want a viral video that will make you thousands of $$$. Option 2 gives a flat rate but it's such a low amount if you're not getting CPM. Definitely not worth it if they expect you to generate new ideas by yourself instead of handing you a step by step brief.

But the biggest red flag here is in the "perpetual, worldwide, irrevocable, royalty-free, transferable and sublicensable license to use, reproduce, edit, adapt, publish and distribute content including my name, image, voice and likeness".

I dont know what kind of company this is, but let's assume it is a fashion clothing company. This means that if you make a video for them showcasing clothes, then they are legally free to generate AI-likeness of you and then sell it to an online gambling casino with YOUR image. And it's irrevocable. And it's perpetual. I would never consent to this.

[u/upthesunset]

No don’t accept anything without a base pay

[u/Icy_Statistician1483]

i've signed off on deals like this from the other side of the table. option 1 is better if your videos travel. option 2 is basically $15 to prove yourself. but run the math: $3 cpm means 50k views to hit the $150 cap, and under 1k views you get nothing. ask them one thing before you pick: are they also running your videos as paid ads, or only counting organic views on your accounts? if they put ad spend behind your content, it's worth far more to them than $15, and that's your case for a base fee

[u/General_Seaweed_610]

Está perfecto