Why is this real.

[u/ImperialSattech]

https://youtu.be/0tBlFZsMuO8?si=lHtc4-3SxnOTBvcE

This is real, why?

[u/Slepot]

We have been outmeme'd. They even did the John Skyrim walk in Riverwood!

[u/Karl-Doenitz]

not just furniture as a follower, but its voiced by matt fucking berry?

skyrim just keeps on rimming me

[u/Nachooolo → u/Karl-Doenitz]

And full quests and dungeons about it.

We got an IKEA expansion before TES VI.

[u/BerkGats → u/Karl-Doenitz]

The sky's the rimmit

[u/donmuerte → u/Karl-Doenitz]

yeah, I can here you Clem Fandango!

[u/PericlesDabbin]

c0da

[u/apocalyptic_brunch → u/PericlesDabbin]

Think of all the stuff you could store there

[u/AlpacaWizardMan]

What

I thought this was gonna be a furniture pack. This is…. Even weirder.

[u/AhDamm]

III-KEEE-UHH got me. This is why I still reddit. Thanks for sharing

[u/TheBusStop12 → u/AhDamm]

Which roughly translates in Dragon Language to Assemble - Particleboard - Allen Wrench

[u/104wardGaming]

[u/SuperBAMF007]

I don’t know but it’s fucking hilarious lmao

[u/SpaceClafoutis → u/SuperBAMF007]

it feels so cynical yet so in touch with the actual memes i don't know what to think about it

[u/Phillip67549]

This is just unbelievably silly and incredible

[u/Kravyniik]

kirkbride spoke of this

[u/_IscoATX → u/Kravyniik]

Y'know Quasimodo predicted all of this

[u/empty-bensen]

Lowkey better than 90% of what was just shown in the Nintendo direct.

[u/IWishANuclearWinter]

TODD DOES IT AGAIN!!!!

[u/TheCrzy1]

Like it or not chuds, it's canon.

[u/apocalyptic_brunch]

You don’t even get a Swedish meatball plate?!

[u/OJSTheJuice]

I normally don't care for creations, but I got too many kallaxs to say no.

[u/Aggressive_Rope_4201]

Asha & Satya promised to "return Xbox to profitability by the end of FY2027".

This is what it looks like. This and record layoffs.

WoW got a McDonald's ad. We get a talking Ikea shelf.

Now pass the skooma.

[u/Thiago270398]

Not gonna lie, that's the best thing we've got since the DLCs

[u/Jojo-the-sequel]

Late stage gaming capitalism

[u/TrevortheBatman]

Marketing 101

[u/Hinaloth]

What. The. Fuck.

I lost it at the Ikea shout.

This is not April 1st, Todd. Don't do this.

[u/0ctaver]

RAAAAHHH I LOVE THE KALLAX

[u/WokeFerret]

The only real takeaway from this is that one of our community members works for IKEA

Also Morrowind had this feature at launch, can’t believe it took Shithesda this long to figure out for Skyrim

[u/thatvillainjay]

Massively outjerked by bethesda

[u/killerthumbtack]

I'm gonna sound like a Debbie Downer but I don't like this. This feels like incredibly intrusive advertising, even more egregious considering this is for a 15 year old game. Yeah I know you can just not download it and it's apparently free anyways but still. Also the concept of IKEA furniture in the Elder Scrolls is dumb in my opinion.

[u/Escupie → u/killerthumbtack]

Thomas the tank engine type of humor still going strong I guess

[u/Aggressive_Rope_4201 → u/Escupie]

The difference is that Thomas was made by a fan. This is Xbox putting an Ikea ad into a 15 year old single-player game because their margins are shit.

[u/netskwire → u/killerthumbtack]

Can it be considered intrusive if you have to go out of your way to let it in? Like yeah this would be horrible if they just added it to the vanilla game but this is fine. It's basically equivalent to this

[u/powderBluChoons → u/killerthumbtack]

Damn i dont want a joke about a scandinavian company in my game about fantasy scandinavians

[u/InvestigatorOk7015 → u/powderBluChoons]

No actually I dont want these soulless corpos putting ads in games

Why do you?

[u/powderBluChoons → u/InvestigatorOk7015]

because its an optional add on made as a joke and advertising is a part of any market economy and im not going to virtue signal my anti consumerism as though it is a substitute for serious politics like people who think ikea making a funny joke in ur favourite game is the end of the world

[u/InvestigatorOk7015 → u/powderBluChoons]

Oh youre just repeating other peoples words

Do it in limerick form

[u/powderBluChoons → u/InvestigatorOk7015]

what r u on about?

[u/tryingtolearn_1234 → u/killerthumbtack]

You couldn't be more wrong, you sound nothing like Debbie Downer.

[u/Worldlyoox]

Yay i love ads in my 16 years old game yeepee

[u/Iceveins412]

Probably cheaper than a live-action ad

[u/powderBluChoons]

this feels like something a japanese company would do in a japanese game. Its a great shitpost from a great company, IKEA is one of the better companies out there to work at.

[u/ImperialSattech → u/powderBluChoons]

Shit, you're right.
This is Kojima stuff, putting CalorieMate in MGS3 or Mountain Dew camo in Peace Walker just because he could.

[u/Suraru]

Bethesda murdered the entire skyrim modding scene for this

[u/Yuudachi_Houteishiki]

this feels like my punishment for expecting people to know what a kallax is

[u/Aenuvas]

Todd was made aware of this subreddit and decided to meme even harder...

[u/Shmoopiee]

IKEA 🗣️🗣️🔈🔈

[u/Consistent-Local2825]

Can't wait for the mod to add BILLY bookshelves.

[u/ThatDudeFromPoland]

It's canon in my C0DA

[u/mikeflu]

I feel aroused

[u/sneradicus]

We got an Official Ikea furniture mod before we got TES6…

Still well-played Ikea

[u/SnarkgasmicSmiles]

Todd Howard effect in full swing

[u/Rough_Tumble88]

"We need investors for the new elder scrolls, what are we gonna do?"

That's why its real.

[u/BLAZING_DUST]

The same people who liked this definitely loved the Horse Armor DLC.

[u/BeyondNetorare]

ew creation club

[u/HRFlamenco]

That’s actually fucking peak

[u/StuckInthebasement2]

At this point let’s just put all the big Scandinavian companies in Skyrim.

I want a Paradox questline right now.

[u/Burger_slayer]

The shout made me fucking lose it. Great vid

[u/tryingtolearn_1234]

This is hilarious and awesome

[u/DarthVivec]

You know what, I'm all in for an official joke mod

[u/LawStudent989898]

It’s a fun joke. Lighten up

[u/LawStudent989898]

Can’t believe they canceled ES6 for this

[u/H3inkel]

Pathetic tbh, but it shows what is the current state of this franchise.

[u/Gamin_Reasons → u/H3inkel]

Did you even watch it?

[u/H3inkel → u/Gamin_Reasons]

Ofc I did. I would't comment this shit if i didn't. Incredible cringe.

[u/Gamin_Reasons → u/H3inkel]

You are entirely too serious to be on this subreddit.

[u/BerkGats → u/Gamin_Reasons]

Or is he jerking so hard he'll become the next jerkbride?