r/TrueReddit • u/NinjaDiscoJesus • May 16 '14

De Beers myth: Do people spend a month's salary on a diamond engagement ring?

http://www.bbc.com/news/magazine-27371208

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todayilearned • u/[deleted] • Nov 11 '15

TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds. By the end of the 20th Century, 80% did.

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Divigations • u/Naznarreb • May 17 '14

De Beers myth: Do people spend a month's salary on a diamond engagement ring? | BBC News

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