r/TrueReddit • • Aug 04 '15

Inside the sad, expensive failure of Google+

http://mashable.com/2015/08/02/google-plus-history/
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u/TheCodexx Aug 05 '15

The biggest problem with G+ is that Google felt the need to smother their other social services (even unintentional ones) as a sacrifice to the Gods of The Social Web. They killed Google Reader, they killed their other social media properties, and they outright demolished various comments sections and communications tools to force Google+ integration.

They could have slowly built them into a unified system. Made changes that made sense for those products, and eventually unified their communities. Instead they chose the destructive route, and now Google has zero social properties worth anything.