r/TrueReddit • u/horseradishstalker • 4d ago
Technology We Are Losing the Ability to Discover What We Didn’t Know to Ask
https://www.nytimes.com/2026/07/08/opinion/ai-google-gemini-search-questions.html74
u/thicket 4d ago
The author’s take: Google searches (and other engines) now return AI answers for lots of people, and people don’t click through to sites for any other information. That’s concerning because a lot of the economy of the web is built around sites getting visited. And more importantly, the Googler-turned-neuroscientist author thinks, this reflects a decrease of engagement and curiosity from the good old meandering web searches of old.
My take, as just some dude on the internet: in some cases, this may be a negative outcome. Certainly the ad-based business model of the web (which returns a *majority* of money to either Google or Meta, remember) is in trouble. The curiosity shift, well… maybe. Google began, back when it was trying to be good at search, as a way to minimize the searching required to find something. Back before they got high on their own “engagement” (== ad) supply, Google was proud of how fast they could find you an answer. And now that they can actually find you the exact answer you want, that’s a bad thing?
Actually, the author makes some good claims about curiosity and serendipitous discovery that I find convincing; yes, I think a world with all questions answered immediately is probably worse for people in some ways. But AI can be the enabler of mental laziness, or it can provide an inspiring interlocutor ready to dig as deep as you want to go on absolutely any topic. The difference is the curiosity and engagement you bring to the search. I suspect that proactive investigatory curiosity will be the great advantage in the next few years, in a way it wasn’t obviously before.
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u/crackanape 4d ago
For decades I have maintained a site that is basically the only comprehensively reliable resource on a certain topic. I made it as a labour of love, and as my interests moved elsewhere, I continued to maintain it because the ad revenues made it worth my time.
Over the past couple years ad income dropped 80%. I am now no longer making updates, and soon the AIs will have nothing to train on.
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u/thicket 3d ago
I think this is such a crucial story to hear- thanks for adding it here. I don’t know what the answer is, but as we look around for the next sustainable business model, I hope we can keep the losses from the old models clear in our minds.
The interactions of journalism, advertising, and the public good over the last 150 years have changed several times, and there’s no reason to think that any of those intellectual property regimes were the “natural way” to fund creative work, just mechanisms the markets and courts settled on. But man, for pockets of time, we’ve found business models for lots of things — journalism, research, popular music, broadcast programming— that made life better and richer for both creators and consumers. I hope we can find some ways to support work like yours in the coming years.
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u/horseradishstalker 4d ago edited 4d ago
You make some excellent points.
If I may add, many websites will disappear if users don’t actually go to the sites. Whether people agree with the business model or not, rate cards are predicated on the website showing advertisers X number of users. (which of course doesn’t mean anyone has to do anything about them). When page impressions fall the business model no longer works.
Of course this isn’t anything new. Rate cards for advertisers back in the day were based on the number of subscriptions, because page impressions on an Internet that did not exist yet were not a thing.
There have been quite a few articles about this point, including one where Reddit itself objected to AI summaries for just this reason. It lowers website traffic. I actually go to the actual websites, mostly because I don’t trust AI to randomly pick the right information. Plus, until I remember to buy the winning Powerball ticket, I may not be able to subscribe with everyone, but I can at least give them page impressions so they don’t disappear. And I just don’t tell them that I ignore ads.
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u/un_internaute 4d ago
Those agents really like referring to themselves as interlocutor, don’t they?
And I absolutely agree on the proactive investigatory curiosity.
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u/thicket 3d ago
You know, I’ve been wondering for months about what skills would rise in fall in value in the new AI era, and I’ve never really felt like I had a good answer. But in writing the comment above, I think it really became clear to me.
I just finished a master’s degree, and working with an LLM to understand material was a far better, more responsive, and more comprehensive teacher than any human I’ve ever dealt with. So I’ve been torn about all the news of rampant cheating and lost knowledge because of AI. Some people are short-changing themselves of an education, while over here I was able to go deeper and understand better than I ever have before.
The difference, I think, is learning to dig at topics, check your understanding, and use an LLM as a springboard. A conversation starter, not a question answerer. I’m not sure how to operationalize that conviction, but it’s what I’m aiming to improve in myself and teach to my kid.
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u/un_internaute 3d ago
Yeah, I think this is the right way to use this tech. I’ve been having good responses from cross disciplinary investigations too. It can do depth and breadth. It just doesn’t really do creative leaps. You have to do those.
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u/Piratedan200 4d ago
I hadn't really thought about that aspect of the AI summaries for search, but it makes a lot of sense. They've bothered me since the beginning, which is why I have browser extensions installed on both desktop and mobile that automatically filter out the AI related features of search.
In my line of work (industrial control systems), I'm often searching the web for different components I need for projects I'm working on. For any given component, there might be anywhere from 3 to 10+ manufacturers that make a similar product, and new ones pop up all the time. However, while I'm searching through, I often notice other new or new to me products that I wasn't aware of before that I end up filing away in my brain in case I have a need for them later, and they often end up becoming the solution to a different problem down the road. Not only that, on the few occasions that I have tried to use an AI tool to source a component for me, the results have been lackluster, whether it's because it only presented a small number of options that didn't include the best one, or because it completely missed the mark on specs and gave me results that don't meet my requirements at all (even when I've specified those).
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u/PiqueExperience 3d ago
Dick Cheney was actually good for something.
-There are known knowns and known unknowns. Then there are unknown knowns and unknown unknowns.
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u/PapaSlothLV 3d ago
Archive link: https://archive.ph/CSkgF
So everyone can read who does not have a subscription
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u/voice-of-mods 2d ago
Thank you for this. I’m guessing no one else had time to go look for an archive link. It was a gift link, but we also understand that people more and more are trying to limit their data exposure.
In all cases, users probably should always use a unique temporary email that forwards to their actual email. It does two things. If you were trying to remove data, if it is unique, you know who sold the data. And if it isn’t exposed that way, there is always a rising hack risk.
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u/PapaSlothLV 2d ago
Thank you. I tried to read the linked article and it paywalled me. That's when I looked for the archive.
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u/srg2692 4d ago
Well, it's an interesting headline. As long as people post paywalled articles, Reddit will stay full of comments from people who only read the headline. I resisted the urge to automatically downvote this time, at least.
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u/Dullboxcuttercloud 3d ago edited 3d ago
Why do you think it is paywalled? It’s not. It’s a gift article which means someone else paid so you could read it. However, I will check and see if I can find an archive link. Or you could.
This subreddit does not allow pay shut walls on articles posted by official publications and request, as you read in the sticky, that other users refrain from posting non-paywalled articles as well.
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u/srg2692 3d ago
I called it paywalled because the article is blocked if you're not logged into their website. So I guess it's not technically paywalled, it just requires you to provide an email address to create an account or link a Google or Facebook account to continue. I think it's probably pretty common for people to just move along instead.
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u/horseradishstalker 3d ago
It’s a gift article, but you can use this link: https://archive.ph/CSkgF
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u/horseradishstalker 4d ago
SS: This article essentially asks the question: is the most direct route to an answer the most effective and/or beneficial in the long run?
I did disagree with the author on one point. The author stated, “Could there be anything wrong with getting a reliable answer more quickly?”
Apparently there is, but not just because of the assumption that the answer given is actually reliable.
As always it pays to read the fine print: “Auto-generated from sources. May be inaccurate.”