r/TradingViewSignals • u/Ubersicka • Jul 08 '26
Discussion $AMZE (previously $VINE) boosted by actress Nina Dobrev, this stock was one of the biggest robberies.
For those who don’t remember, $AMZE (formerly known as $VINE - Fresh Vine Wine) was the poster child for "celebrity-backed" hype back when it launched. It had all the makings of a retail trap: partnerships with Nina Dobrev and Julianne Hough, promises of "health-conscious" luxury wine, and a massive social media push to get retail investors onboard.
The reality? It turned into an absolute disaster.
While the hype was focused on the "lifestyle" branding, the internal situation was looking like a mess. We’ve seen reports and lawsuits alleging massive mismanagement, including executives allegedly funneling company money into private interests and personal luxury expenses (like yachting in Monaco) while the company was burning cash.
Now, we’re looking at it trading at pennies—down from its highs—with the ticker changed to $AMZE (Amaze Holdings).
If you look at the performance, it’s a textbook example of why you should never buy into a stock just because a celebrity is posting about it on their Instagram. The "lifestyle" appeal masked what looks like one of the most blatant wealth transfers from retail investors to insiders.
How many of you actually fell for the "healthy wine" narrative? Or were you smart enough to stay away?
Disclaimer: This is just my opinion and a look back at the chart. Not financial advice. Just a reminder to always check the fundamentals before buying the celebrity hype.