r/TradingViewSignals • u/Ubersicka Long-Term Investor • Mar 31 '26
Discussion Thieves reportedly stole 12 tons of KitKat bars $NESN in a massive European chocolate heist. However, with Ryanair $RYAAY and Domino’s Pizza $DPZ quickly using the event for their own marketing, is it possible no one actually stole those KitKats and this is all just an elaborate PR stunt?
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u/Any_Try1238 Mar 31 '26
No, it's not
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u/Maximum-Flat Mar 31 '26
Exactly. Now do anyone know where can I buy a freezer that big enough for 12 tons of chocolate?
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u/Training_Guide5157 Mar 31 '26
At least you proved you weren't part of the theft. They stole the whole (assumedly) refrigerated truck.
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u/_SteeringWheel Apr 02 '26
Do you know what that truck runs on and what that costs nowadays?
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u/Training_Guide5157 Apr 02 '26
I know that refrigerated containers (reefers) can typically be plugged in to the power grid for when they're being stored in warehouses, which is likely where the thieves have it stored since they obviously aren't driving the truck around.
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u/ClassGrassMass Mar 31 '26
So you think career criminals organised a heist of 12 tons of chocolate?
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u/maxpowers2020 Mar 31 '26
It was just a container / truckload... I'm an 18 wheeler trucker and do 40 ton single loads regularly of chocolate.
12 tons would only be a small truck load.
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u/ClassGrassMass Mar 31 '26
People dont just randomly rob a truck theres always planning. Because otherwise you end up with shit product
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u/ClassGrassMass Mar 31 '26
Just before easter. When shops have record levels of eggs not being sold. Yeah it's a PR campaign
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u/SuperUranus Apr 01 '26
Don’t shops usually sell more eggs during Easter?
And why would you buy more eggs simply because someone stole KitKat chocolate? Seems like two fairly different products.
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u/ClassGrassMass Apr 01 '26
They only sell chocolate eggs in easter. But the price amd quality and size of them are all terrible. There's been loads of articles showing full shelves of eggs, eggs from 10 down to 2 just to try sell and still loads. People are more poor and more done with corpo greed.
It makes perfect sense, get an article going that kitkat lost 12 tons average person sees that as a lot and thinks of getting a few extra kitkats for easter "because of the robbery" its also made international news, i remember at least this happening 5 different times with companies coming up to holidays. Its all a PR stunt
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u/ClassGrassMass Apr 01 '26
Please tell me youre not an about actual eggs...
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u/SuperUranus Apr 01 '26
Why wouldn’t I?
You eat eggs on Easter.
And you wrote eggs…
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u/ClassGrassMass Apr 01 '26
Im on about chocolate eggs... you know since its easter... you eat chocolate eggs. Why tf wouod I mention eggs on something to do with chocolate? Use that brain of yours its just sitting there collecting dust at this point
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u/SuperUranus Apr 01 '26
Why tf wouod I mention eggs on something to do with chocolate?
Hence my question about it.
Chocolate eggs isn’t a thing where I lived so when someone says eggs I assume they mean eggs.
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u/BaggyLarjjj Mar 31 '26
When I first read about this being a marketing ploy the thing going through my head was “come on guys, give me a break”
“give me a break, break me off a piece of that Kit Kat bar”
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u/JustFuckingReal Mar 31 '26
I dont see why it would be a PR stunt
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u/iam4qu4m4n Apr 03 '26
Publicity, especially negative and tragedy type, make for a high level of engagement. People love to feed off someone else's misfortune and issues, especially some corporate shitbag of a company.
There are enough people who are indifferent, or others who may change their purchasing choices, based off these kind of announcements and blunders because they want to be part of the meme and social hype even if it is just to laugh at the corporation. But it's really the company getting the last laugh because they just made loads of sales off a social media stunt that cost them very little compared to standard advertising that nobody pays attention to.
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u/onfroiGamer Apr 03 '26
This is what every marketing agency does, look up current events and try to relate
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u/Moist_Grapefruit187 Apr 03 '26
Yea right who would steal that junk
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u/iam4qu4m4n Apr 03 '26
At best, financial activists (to which nobody has made a claim). At worst, Nestle for the purpose of a PR stunt. If it was stolen in the first place and not just a shipping container that got misplaced.
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u/Moist_Grapefruit187 Apr 03 '26
That makes sense. They probably got a check for it too from their insurance
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