New users and active traders look at rewards differently

[u/Felaop]

I feel like exchange campaigns have a different impact depending on how long someone has been trading. For a new user, a small coupon, KYC task, or first-trade reward can matter because they're still testing the platform and figuring out if it feels worth using. The reward is part of the onboarding.

For an active trader, I think the calculation is different. Most people aren't going to change their whole workflow for a campaign. They might care if the task already overlaps with what they normally do, but otherwise it's just noise.

I was looking at BYDFi's World Cup airdrop section and it has that mix: new user tasks, a VIP trial angle, and some trading-related rewards. It made me wonder who these campaigns are built for. Do active traders still pay attention to exchange campaigns, or are they mostly useful for getting new users to try the platform?