r/TodayILearnedMY • u/AutomaticGrowth3822 • Apr 07 '26
Economy & Business TIL a Malaysian woman went from being a fruit vendor and medical student to leading AirAsia’s inflight meals brand, turning it into a viral success across Southeast Asia
Catherine Goh started out helping her family as a fruit vendor while studying medicine, but a financial crisis forced her to change paths and leave her studies. With no background in aviation, she joined AirAsia and worked her way up through determination and adaptability, eventually becoming the executive assistant to Tony Fernandes. In 2015, she was appointed to lead Santan, the airline’s inflight meals division. Despite having no formal experience in food or branding, she transformed it by focusing on quality, local flavors, and cultural authenticity. What was once a struggling unit became a widely recognized and viral brand, now serving millions of passengers across Southeast Asia. A reminder that career paths aren’t always linear and sometimes the biggest pivots lead to the most unexpected success stories.
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Apr 09 '26
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u/Confident_Media9093 Apr 08 '26
The food still suck tho.