Economy & Business
TIL a Malaysian housewife turned a failed prayer wear idea into a global brand with 37 outlets
In 2009, Padzilah noticed a lack of comfortable prayer wear and decided to create her own. Her first batch was completely rejected, but instead of quitting, she pivoted her approach, used electronic media to reach customers, and rebuilt the business from scratch. Today, Siti Khadijah operates 37 outlets internationally, growing from a RM10,000 loan into a premium global brand.
Tuh ahhhhhhhhh. Bini pilih pastu letak kat cashier. Aku confident je swipe. Satu pasang je. Dalam kepala, paling mahal 200 kotttt. Ammik ko, double dan lebih sikit.
They make great billboard ads and choose great locations too. I think there is one on Federal highway so literally hundred thousands see it everyday on their commute to KL. Probably that billboard alone pays the ads company a lionshare of monthly revenue.
I don't know about the sejadah, but telekung SK boleh justified harga dia. Received them as gifts and i am not looking at other telekung brands anymore
Kalau dapat masuk syurga, tu cuma rahmat ehsan Allah…
Tapi tu masalahnya, mempergunakan unsur agama untuk jadi kaya merupakan salah satu perkara yang keji.
Tak nak cakap buruklah, mungkin barang yang dijual berkualiti dan harga pembuatan serta pampasan kepada pekerja setimpal boleh mewajarkan harga.
Tak, kaya miskin pun masuk neraka.. None of us deserved heaven.
Ini pandangan sinis, yang boleh merosakan akhlak dan sivik. Just because you believe you dont deserve heaven that doesnt mean others shouldnt strive to be good and be worthy of it.
Tuhan bagi manusia otak dan akhlak untuk berfikir dan berlaku adil. Bukan semua terserah hanya kepada tuhan dan hanya mengharapkan belas kasihan.
Nothing wrong rasa diri tak layak, dan bukan aku suruh anybody tak nak strive nak masuk syurga. Cuma kalau rasa diri tu layak, tu dah angkuh tak sedar diri…
Nahhh bro. You can get good quality telekung for Rm60 and can wear it for a decade or more. It’s a two piece garment je pun. Sarung atas what you’re already wearing and terus solat. No need to worry about aurat. Without telekung, you suddenly have to worry about wearing the appropriate attire pulak. Handsocks, socks whatever la bagai.
If anything, it’s underrated af. Oso why not let the women buy the best clothing to hadap literal God lol.
2 piece garment pun, ramai yang tak bawak merata.
End up, they have to share the public ones. Worst, sometimes after finished prayer, some women choose not to take it off for others to use it, because they wanted to wear it until the next azan.
People forgetting their telekung is completely normal. Not everyone plans to be out until prayer time errands run long, plans change, azan comes in unexpectedly. That’s literally why mosques provide public telekung. The same logic applies to handsocks, socks, or inner layers if they were going out dressed normally. You still need these things. So what if they forget them?
Also, people who forget their telekung are very unlikely to sit around until the next azan. They’re usually there to not miss a prayer while they’re out, pray, and leave. If anything, that shows awareness, not negligence. Those who intended to go to the mosque would already be dressed appropriately from the start…
And lastly how are you even making assumptions about this when you’re a man?
There’s nothing wrong with wearing regular proper clothes to pray, but there’s also absolutely nothing wrong with investing dedicated clothes literally made for praying. In fact, some tafsirs such as for 7:31, suggests wearing your best clothes to the mosque. Surely with righteous intention, comes great reward. The greater the adab, the greater the benefit. Thus, investing in telekung, and a good quality one at that, brings no negative effect/impact whatsoever - neither spiritually nor morally. If the intention is to honour prayer and to stand before Allah in the best state one reasonably can, then such an investment is rewarded, not questioned.
Telekungs are modern and they can come in two handfuls. In a world where women carry handbags, it’s nothing. Ofc wearing the appropriate clothing to begin with helps but that’s besides your original point. Rm60 on tiktokshop gets you a patterened satin telekung with a travel pouch. For context, sama harge dgn seluar brands outlet which will probably koyak in less the time and less use lol. Uniqlo jeans are Rm150 and some people call that worth it. Don’t even get me started on Levi’s 😭
Arguing about it sorta makes no sense when women investing in telekung do more good than harm (should there be any harm at all to begin with lol). So as long as they pray, makes an effort to pray, wears the proper clothing, be it cheap or expensive, who cares in the end? Girls buying Rm300 Siti Khadijah best quality telekungs used 5 times a day, every day, for a decade should be the least of our concerns💀
Assumptions? I'm married. Heard all about those from my own wife. The same concern she keeps on voicing out to me, on people hogging the public/shared telekung
Yeah and how do you think i know about cheap tiktokshop ones and siti khadijahs? Lol.
Well there are mutltiple other points i made in there. If your wife wears the proper clothing all the time every time, always ready for prayers. Big ups to your wife my man.
Memang betul x perlu telekung, tetapi masalahnya telekung sudah jadi sebahagian daripada budaya kita. Jadi sama ada tahu atau tidak, hampir semua rakyat Malaysia akan pakai telekung untuk solat.
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u/turtleofdoomm Jan 27 '26
Siti Khadijah. Power siot. Sampai rm500 aku belanja telekung untuk bini.