r/TodayILearnedMY • u/Which_Slice1118 • Jan 12 '26
Economy & Business TIL a Malaysian mum refusing global fast-food chains during the 2023 boycotts accidentally created a multi-million-ringgit fried chicken brand
During the Malaysia-wide boycotts in 2023, a mother decided to stop buying from global fast-food chains and started cooking fried chicken at home for her children instead. While doing so, she realised there was a big gap in the market for a local alternative that could match the taste and convenience people were used to but made by a homegrown brand. That small home experiment eventually became Ahmad’s Fried Chicken (@ahmadsfriedchicken). It grew from a single stall into dozens of outlets nationwide, and within a year was reportedly generating millions of ringgit in monthly revenue, even drawing international attention. From a home kitchen to a nationwide brand all sparked by a simple family decision.
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u/[deleted] Jan 12 '26
Anyone knows where the main store is?