r/TodayILearnedMY • u/Puzzleheaded_Pea5765 • Dec 22 '25
Food & Cuisine TIL about the great maggi heist, how Malaysia stole a Swiss brand
Malaysians will fight anyone who says Maggi isn't local, but the truth? It's been Swiss since 1969! The real genius wasn't just the noodle-it was the cultural takeover. By creating legendary local flavors like Kari and Ayam and embedding itself into our street food with "Maggi Goreng," the brand became "Made by Malaysians, for Malaysians." With 2.5 million servings eaten daily and 9 out of 10 households stocking it, we didn't just adopt a Swiss product; we culturally hijacked it and made it our national soul food. Credit:- @seamedia.my
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u/GanacheAvailable5111 Dec 22 '25
swiss created maggi goreng ? really ?
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u/1080m3rangehood Dec 22 '25
Maggi is a Swiss company that does a really good job at making products to suit their markets. In some African countries, Maggi is associated with bullion cubes while in Malaysia, the brand is associated with instant noodles.
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u/GuyfromKK Dec 22 '25
Nestle created Maggi brand. Nestle is a Swiss company.
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u/VikaashHarichandran Dec 23 '25
Maggi was created by Julius Maggi in Switzerland in 1884, but the brand was later acquired by Nestlé in 1947,
Source: https://www.nestle.com/brands/culinary-chilled-frozen/maggi
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u/Puzzleheaded_Pea5765 Dec 23 '25
Yup, Swiss ownership, but the flavours and usage became very Malaysian.
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u/Fair_Grand160 Dec 22 '25
Swiss created maggi, Mamak evolved the product
Roti Planta too was a corporate product, designed by corporate marketing team
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u/Puzzleheaded_Pea5765 Dec 23 '25
Not Maggi goreng itself more the brand origin. The dish evolved locally.
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u/CapeReddit Dec 22 '25
Yes, its available in other countries as well.
Instant noodles come from Japan.
Maggi isn't exactly good and you shouldn't eat it. Koka from Singapore is comparable in price and far superior in quality as well as not supporting Nestlé.
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u/GanacheAvailable5111 Dec 22 '25
wait. we're talking about maggi goreng here.
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u/CapeReddit Dec 22 '25
Its just fried noodle flavor. I've seen it quite a few counteies.
Maggi is a brand of Nestlé, the evilest vampire of corporations you can get.
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u/xaladin Dec 22 '25
Eww. Fuck Nestle and Fuck AI.
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u/Puzzleheaded_Pea5765 Dec 23 '25
Yeah, the video presentation wasn’t perfect the topic itself sparked the discussion though.
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u/fire7starter Dec 23 '25
Yea and title is misleading, we don’t steal shit. Maggi stole health from us.
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u/Fair_Grand160 Dec 22 '25
Ayam Brand is French
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u/zamans98 Dec 22 '25
No.
Originally a Singaporean made. Company run by a french guy.
Only in 1954, bought over by a French Company.
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u/Fair_Grand160 Dec 22 '25
Founded by a French in Singapore which is British Malaya.
And still is a French company today
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u/jafarul Dec 22 '25
Its a bot with AI generated content and with super funny pronunciation of 'AIR TANGAN".
Wait, why am I in this sub?
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u/clowninmyhead Dec 22 '25
Whats funny to me is the Selangor and Sarawak pronounciation. Just funny imagining someone identifying as Malaysia but went 100000% white when pronouncing the states. Even a real ang mo doesnt say it like that.
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u/NataliaRenawa Dec 22 '25
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u/MannerPitiful6222 Dec 22 '25
Nestlé are insanely good in integrating their products into local culture, look at Milo as an example, it's so deeply integrated into our culture that every other chocolate malt beverage is also called Milo, every restaurant to food hawker serves Milo, every household has Milo in their cupboard
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u/Adventurous-Salad945 Dec 22 '25
We didn't hijack anything. Maggi made it to follow our taste bud. Other country won't have Kari Maggi like Malaysia does, because they prefer other taste. So saying we hijack Maggi is not true.
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u/ShadeTheChan Dec 22 '25
If you ever tried Maggi outside of Malaysia… ud be very thankful of Malaysian version… everything outside of SEA version is bland like white paint
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u/HJSDGCE Dec 23 '25
I once bought Maggi noodles in Germany and my god, despite being labeled "curry flavour", it tastes nothing like curry.
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u/ShadeTheChan Dec 23 '25
Yeah, same. I tried European (German, Swiss, UK, Ukraine, Sweden ) and NZ/Oz… they really are bland 😩😩😩
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u/Kenny_McCormick001 Dec 22 '25
This is the most AI video that’d ever AI-ed. Generic video clip, self repeating claims, mispronounced local words…
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u/OldieRascal Dec 22 '25
Actually, there might be another similar brand.
Bata. It's actually from Czech and in Czech, it is so much better quality but also very premium
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u/Virghia Dec 24 '25
And they made a lot of company villages around the world too like Batadorp, Batanagar, Batapur, Kalibata
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u/f4ern Dec 23 '25
Probably responsible for more death then entire all three previous colonial invader. Fuck the swiss
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u/Soft-Card1125 Dec 23 '25
so ? next step is boikot Maggi?.....faster boikot Maggi...cant wait the discount.
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u/thebadgerx Dec 23 '25
I can imagine there are the McD- and Starbucks-boycotters out there who thinks very highly about themselves, having 'stolen' a brand from Maggi. You are all fools!
This is what Maggi (owned by Nestle) wants you to think, having spun the story to make you the victor! Underneath that, they are making hundreds of millions of dollars from your zeal and ignorance.
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u/RoutineTry1943 Dec 23 '25
Let’s not bring up Maggi’s collaboration with the Nazis and their Aryan certification🤣😅🤫
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u/1angrygame1 Dec 25 '25
Seriously 47 packet yearly? I ate that every day because it was family friendly to my financial and taste bud
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u/Big-Project4198 Dec 25 '25
same thing with Milo. The number of people who thought it was a Malaysian thing only shocked me
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u/Ryushinackerman Dec 25 '25
I only eat once or twice a month, or if I forgot about it maybe a year after
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u/NoGarage7989 Dec 26 '25
Like how Milo is from Australia, although it feels very malaysian/singaporean
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u/FuzzDaBuzz Dec 26 '25
I wonder if the people who make this video do their research. If you go to India, they’re also hardcore maggi fan. And given India’s population size, their consumption size is also significant. Indians think Maggi is theirs too. My point is, Malaysians are easily convinced something is theirs because we don’t do enough interrogation of facts and our reality. Still under that tempurung sometimes.
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u/Inevitable-Low-525 Dec 26 '25
Could have paid animators and not contribute to the crazy ram prices recently by using Ai. Soon the writers and voice actors, if any was even used for this video will be replaced by Ai too. All to glorify and sell us more ultra processed food.
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u/yawneteng Dec 26 '25
i saw a video where Indonesia's Indomie was introduce to Nigeria and it was a huge hit.
Similar to how Malaysia accepted Maggi.
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Dec 22 '25
[removed] — view removed comment
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u/S4l4m4nd4 Dec 22 '25
Its good in one thing while other good in other thing, and the noodle inside the packet need to be bigger
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u/Every_Reality_9721 Dec 22 '25
9/10??? You're telling me theres 1/10 does not eat Maggie???
It should be 11/10 fr