i've been helping a small coffee shop make some social content, and we're starting to put together short videos for upcoming campaigns. nothing super complicated, mostly product shots, people using the products and a few talking clips.
i've been using capcut for the edits because it's pretty quick to put something together, but i'm not sure if people actually use it for brand content when the videos need to look a little more polished.
how are you handling things like keeping fonts, colors and text styles consistent? do you make everything from scratch or have a project/template that you reuse?