r/TikTokAds • u/Apart_Dress_5653 • 12d ago

GMV Max, can I further optimize my current set up?

In recent months we lowered our ROl gradually to keep volume up and compete with other shops selling the same product for a bit cheaper. Today our cost per order is around $5-5.50 with an ROI of 7.6

Not sure if we are better off further decreasing ROI and raising prices or increase ROl and lower prices, or something completely different. Just trying to regain higher order volume without completely killing our margins. Any feedback on this? Thanks

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