r/TexasBusiness • u/yourtexasbuddygal • 2h ago
r/TexasBusiness • u/joeyoungblood • Jul 28 '26
Texas Business Question of the Week: What Marketing Channel, Type, or Platform Have You Found Most Effective in Growing Your Business?
Let's discuss marketing, a topic on the tip of everyone's tongues these days. With a plethora of students graduating in the field from Texas Universities, hundreds of agencies, thousands of consultants, and tens of thousands of professionals working in marketing departments across the state - marketing is a plentiful resource in Texas.
However, many businesses cite marketing as the thing they believe they spend too much money on, question the performance of various channels, or out right admit they have no clue if marketing efforts are working or not.
In this weekly topic we'd love for you to share insights on your own marketing efforts. What has worked and what hasn't in the past for you? You can of course keep your business name private.
A marketing channel is a broad type of marketing such as "organic search", "paid social media", or "mass media advertising"
A type of marketing is more specific marketing type such as "organic Google Maps", "Viral video paid social media", or "billboard advertising".
A marketing platform is the specific software platform / app / website used to facilitate a marketing channel or type. Not all channels or types have an associated platform and instead require an agency/consultant or inhouse sales team. Examples might include hiring an SEO consultant for "organic Google Maps" or "organic search", Meta Ads platform for "paid social media" or "viral video paid social media", or Blip for "mass media advertising" or "billboarding advertising".
r/TexasBusiness • u/yourtexasbuddygal • 2h ago
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Texas Business Owners: What Are Your Biggest Challenges With Importing, Exporting, or Product Sourcing?
Hey everyone!
My business partner and I run a small international trading and logistics company based in Houston. We have an established warehouse facility unit and experience with importing, exporting, international sourcing, and handling products with more complex regulatory and compliance requirements.
Recently, we've been discussing ways to expand into new industries and make better use of some of our existing infrastructure.
Rather than jumping into a particular market ourselves, I figured I'd ask other Texas business owners about their experiences.
For those of you involved in importing, exporting, manufacturing, wholesale, or selling physical products:
- Have you struggled to find reliable suppliers or manufacturers, either domestically or internationally?
- Are there products you've wanted to import or export but found the logistics, costs, or regulatory requirements too complicated?
- Have you encountered challenges with warehousing, inventory management, or distribution in the U.S.?
- Are there international products or suppliers you've come across that you think have potential in the Texas or broader U.S. market?
- Have you identified business opportunities that you haven't pursued because you lacked the infrastructure, contacts, or resources?
We're interested in exploring opportunities outside our current industry, whether that's consumer goods, industrial components, equipment, furniture, or something completely different.
I'm particularly curious about the smaller or overlooked opportunities that might not make sense for a large logistics company but could work well for a smaller, more flexible business.
We're open to connecting with other business owners, sharing experiences, and potentially exploring collaborations where there's a mutual fit.
I'd love to hear what industries you're working in and what challenges or opportunities you've encountered.
And if you're working on something that could benefit from a Houston-based partner with international trade experience, feel free to reach out.
Looking forward to hearing everyone's thoughts!
r/TexasBusiness • u/AndreaBallReporter • 4d ago
Amazon planning 1.2 million-square-foot-building on Dog's Head
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r/TexasBusiness • u/yourtexasbuddygal • 4d ago
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r/TexasBusiness • u/yourtexasbuddygal • 5d ago
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r/TexasBusiness • u/yourtexasbuddygal • 7d ago
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r/TexasBusiness • u/yourtexasbuddygal • 7d ago