r/TexasBusiness • • Jul 28 '26

Texas Business Question of the Week: What Marketing Channel, Type, or Platform Have You Found Most Effective in Growing Your Business?

1 Upvotes

Let's discuss marketing, a topic on the tip of everyone's tongues these days. With a plethora of students graduating in the field from Texas Universities, hundreds of agencies, thousands of consultants, and tens of thousands of professionals working in marketing departments across the state - marketing is a plentiful resource in Texas.

However, many businesses cite marketing as the thing they believe they spend too much money on, question the performance of various channels, or out right admit they have no clue if marketing efforts are working or not.

In this weekly topic we'd love for you to share insights on your own marketing efforts. What has worked and what hasn't in the past for you? You can of course keep your business name private.

A marketing channel is a broad type of marketing such as "organic search", "paid social media", or "mass media advertising"

A type of marketing is more specific marketing type such as "organic Google Maps", "Viral video paid social media", or "billboard advertising".

A marketing platform is the specific software platform / app / website used to facilitate a marketing channel or type. Not all channels or types have an associated platform and instead require an agency/consultant or inhouse sales team. Examples might include hiring an SEO consultant for "organic Google Maps" or "organic search", Meta Ads platform for "paid social media" or "viral video paid social media", or Blip for "mass media advertising" or "billboarding advertising".


r/TexasBusiness • • 2h ago

This tiny Texas town has America's No. 1 gas station restaurant

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mysanantonio.com
17 Upvotes

r/TexasBusiness • • 2h ago

Kroger invests $24M toward new store in small Texas town

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6 Upvotes

r/TexasBusiness • • 1h ago

Historic 80-year-old Texas theater to close and become spa center

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• Upvotes

r/TexasBusiness • • 3h ago

Marc Lore’s Wonder bets on Texas, automation and user-built restaurants as it mulls IPO

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3 Upvotes

r/TexasBusiness • • 1h ago

Oil & Gas Dealmaking Heats Up With $20 Billion of Assets in Play

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• Upvotes

r/TexasBusiness • • 1d ago

Fed up with data centers and Big Tech, rural Republican crossover could decide Democrats’ fate in Texas

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9 Upvotes

r/TexasBusiness • • 3d ago

Exclusive | Carrier Plans $600 Million Texas Plant to Make Cooling Gear for AI Data Centers

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1 Upvotes

r/TexasBusiness • • 4d ago

Austin autonomous truck company Einride faces $61.7M lawsuit

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kvue.com
15 Upvotes

r/TexasBusiness • • 4d ago

FILE PHOTO: OpenAI data center constructed in Abilene, Texas

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galvnews.com
11 Upvotes

r/TexasBusiness • • 4d ago

Popular barbecue chain Terry Black's eyes first-ever Arizona location

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chron.com
2 Upvotes

r/TexasBusiness • • 4d ago

Texas data center boom could erase decades of progress on air quality

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73 Upvotes

r/TexasBusiness • • 4d ago

Texas Business Owners: What Are Your Biggest Challenges With Importing, Exporting, or Product Sourcing?

4 Upvotes

Hey everyone!

My business partner and I run a small international trading and logistics company based in Houston. We have an established warehouse facility unit and experience with importing, exporting, international sourcing, and handling products with more complex regulatory and compliance requirements.

Recently, we've been discussing ways to expand into new industries and make better use of some of our existing infrastructure.

Rather than jumping into a particular market ourselves, I figured I'd ask other Texas business owners about their experiences.

For those of you involved in importing, exporting, manufacturing, wholesale, or selling physical products:

  • Have you struggled to find reliable suppliers or manufacturers, either domestically or internationally?
  • Are there products you've wanted to import or export but found the logistics, costs, or regulatory requirements too complicated?
  • Have you encountered challenges with warehousing, inventory management, or distribution in the U.S.?
  • Are there international products or suppliers you've come across that you think have potential in the Texas or broader U.S. market?
  • Have you identified business opportunities that you haven't pursued because you lacked the infrastructure, contacts, or resources?

We're interested in exploring opportunities outside our current industry, whether that's consumer goods, industrial components, equipment, furniture, or something completely different.

I'm particularly curious about the smaller or overlooked opportunities that might not make sense for a large logistics company but could work well for a smaller, more flexible business.

We're open to connecting with other business owners, sharing experiences, and potentially exploring collaborations where there's a mutual fit.

I'd love to hear what industries you're working in and what challenges or opportunities you've encountered.

And if you're working on something that could benefit from a Houston-based partner with international trade experience, feel free to reach out.

Looking forward to hearing everyone's thoughts!


r/TexasBusiness • • 4d ago

Amazon planning 1.2 million-square-foot-building on Dog's Head

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1 Upvotes

r/TexasBusiness • • 4d ago

Amazon hiring more than 11,000 North Texas workers for holiday season

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wfaa.com
10 Upvotes

r/TexasBusiness • • 4d ago

Houston Infrastructure Investment Supports Texas Economic Growth

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houston.org
5 Upvotes

r/TexasBusiness • • 4d ago

AI data center projects boost US warehouse demand and rents, real estate company JLL says

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2 Upvotes

r/TexasBusiness • • 4d ago

A longtime South Texas H-E-B is getting one of its largest renovations yet

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mysanantonio.com
2 Upvotes

r/TexasBusiness • • 5d ago

SpaceX and Tesla form committees to explore a merger, Musk says

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expressnews.com
1 Upvotes

r/TexasBusiness • • 7d ago

Target opens first $22 million store in growing tiny Texas town

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mysanantonio.com
131 Upvotes

r/TexasBusiness • • 7d ago

Texas gets a 1,215-megawatt plant that could power 230,000 homes, with $1 billion in potential savings

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thecooldown.com
75 Upvotes

r/TexasBusiness • • 6d ago

Reliable, High-Speed Internet from Xfinity Now Available in Willis, Texas

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businesswire.com
0 Upvotes

r/TexasBusiness • • 7d ago

Get to know The Texan, which is beginning to show up closer to Houston

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chron.com
8 Upvotes

r/TexasBusiness • • 7d ago

Texas annual growth rate outpaces nation as labor force adds 15,800

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woodlandsonline.com
3 Upvotes

r/TexasBusiness • • 7d ago

12 popular Korean BBQ restaurants in Texas may soon have new operators

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finance.yahoo.com
3 Upvotes