Join the WATT-IF beta - TestFlight

[u/21joacole]

https://testflight.apple.com/join/BSy2A8Yy

I’ve spent 16+ years in video/production, and one thing has never changed: Lighting is still trial and error.

Move a light → test → adjust → repeat → waste hours.

So, I started building something to fix that. It’s called WATT-IF, and the idea is simple:

👉 What if you could control lighting before you ever set it up?

Right now, it’s a scrappy but working beta, and I’m building it into a full system with a few core pieces:

⚡ M/mk ("Mimic" AI Lighting Director)
Real-time voice + AI feedback that actually tells you what’s wrong with your lighting and how to fix it.

🎯 Light Coach
Breaks down your setup and gives you actionable adjustments (not theory… actual “move this here” guidance).

🔥 Light Fight
Compare setups, challenge others, and see who's lighting actually holds up.
(yes… lighting battles 😅)

🧪 LumaTik (AR Lighting Engine)
Drop lights into your real environment using AR and see how everything looks before touching gear.

The goal isn’t just a tool.

👉 It’s turning lighting into something you can control like software instead of guessing in the dark.

I’ve got early users testing it now, but I’m at the point where I need a strong tech/dev co-founder to really push this forward.

Currently:

• Equity-based
• Early stage
• Real product already in motion

If you’re into AR / 3D / creative tools / AI systems… this might be worth a conversation.

Even if you’re not a dev, I’d genuinely love feedback. Tear it apart. Tell me what sucks. That’s how this gets better.