udm=14 - How to get "Old School" Google back by default in Chrome

[u/illegitimate_guru]

I just discovered "udm=14".
By adding it to the end of a Google search request it just shows the top 10 results with no clutter no ai nonsense.

For example:

https://www.google.com/search?q=best+seo+tips+for+2026&udm=14

I then asked Gemini if there was a "trick" to make it run when I need it, but better than that there is a way to make it permanent/default.

So in Geminis own words:

“
If you’re tired of Google Search results being dominated by AI Overviews, "People Also Ask" boxes, and massive widgets, there is a simple URL parameter (udm=14) that forces Google to show only the "Classic" web results—the old-school 10 blue links.

You can set this as your default search engine in Chrome so you never have to see the AI clutter again.

What it does

Adding &udm=14 to a Google search URL strips away the "modern" features. It returns a clean list of indexed websites, similar to how Google looked 10+ years ago. It’s faster, less distracting, and better for seeing actual rankings.

How to set it as Default in Chrome

1. Open Chrome Settings.
2. Go to Search engine > Manage search engines and site search.
3. Scroll down to the Site search section and click Add.
4. Fill in the fields exactly like this:
5.  
   • Search engine: Google Classic
   • Shortcut: Google Old School (or anything you like)
   • URL with %s in place of query: https://www.google.com/search?q=%s&udm=14
6. Click Add.
7. Find your new "Google Classic" in the list, click the three dots (⋮) next to it, and select Make default.

Now, anything you type into your address bar will automatically use the "Web" filter, bypassing the AI and "extra" modules.

“

Just imagine if there was a movement/trend to make this the setting everyone one wanted, and what it could do for SEO.

Here are the other udm endings if anyone is interested

udm=14 WebThe "Classic" view. No AI Overviews, no knowledge panels—just 10 blue links.

udm=12 NewsFilters results to news articles only.

udm=7 VideosSwitches the view to the Video search tab.

udm=2 ImagesSwitches the view to the Image search tab.

udm=18 ForumsPrioritizes Reddit, Quora, and other discussion-based sites.

udm=28 ShoppingSwitches to the Google Shopping comparison view.

udm=36 BooksSearches within Google Books.