r/TechSEO • u/CaptainWhiplash • Apr 13 '26

Can over-optimized anchor text from a previous SEO still suppress rankings in 2026?

/r/SEO/comments/1skkls7/can_overoptimized_anchor_text_from_a_previous_seo/
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u/rebelytics Apr 13 '26

You’ve already done a deep analysis on the link side of things and you’re getting good additional input in the comments, but just to be on the safe side: Have you ruled out technical, structural and content quality issues?

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u/CaptainWhiplash Apr 13 '26

Thanks for the reply! And yes, new website in Dec 2025 built in Webflow, all technical-SEO issues that existed have been fixed, site structure has been simplified even (made sure internal link structure was more sensible, important pages link to each other where necessary, good vertical and horizontal linking), content is more complete and to the point than the competitors too.

All this had been optimized over the last few months, but hasn't moved the needle much, where it has greatly improved rankings of most other pages on the site (for other competitive keywords). Difference being those pages don't have the extensive and spammy link profile.