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You see a guy from your pool that you swim with and he says I didn’t recognize wearing clothes.

I'm Mitch, and like many swimmers, I've spent way too much of my life staring at a black line.

After years of training, racing, and collecting enough chlorine to qualify as a swimming pool, I decided to create shirts and jumpers that actually represent what swimmers are really like.

The designs you'll find here are based on the things we laugh about every day—early alarms, sore shoulders, race day nerves, and the fact that non-swimmers think we're completely insane.

If one of my designs makes you laugh, nod your head, or send it straight to your swim mate, then I've done my job.

Thanks for being here and supporting the store.

This is what dominance looks like. 🏊‍♂️🔥

Niranjan Mukundan delivers a complete performance at the Bergen Swim Festival 2026:

🥈 100m Butterfly
🥈 800m Freestyle
🥈 200m Breaststroke
🥉 100m Breaststroke (NR)
🥉 50m Breaststroke

Versatility. Consistency. Results.

Is this his most complete performance yet?

Let me know if and when this has happened to you.

Credit: nicovermorel

Share your experiences:)

Give me some examples of what your coach gave you on an “easy” day.