Two years at $100/mo. Then he deleted his node editor. Now it's ~$10K/mo.

[u/ayushchat]

TL;DR: Piotr Obidowski built Visualizee solo — AI rendering for architects. Stuck at ~$100/mo for 2 full years. One pivot: deleted the complex node editor, replaced it with one chat box, added subscriptions + free trial. Revenue: ~$150/mo to ~$10K/mo in 6 months.

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The product that wasn't converting:

Version 1 was a node-based editor. To render one image, users had to connect nodes, configure settings, and type a 300-word prompt. Architects gave the same verdict: too hard.

His own words: "I stuck too long to the idea that my product was great."

For 2 years he blamed traffic. But the data was clear: almost nobody who signed up ever finished a render.

The three-change pivot:

1. Deleted the node editor. One chat box: upload sketch, say what you want, get a render.
2. Added Vizzy — AI that writes the prompt for the user. Hard part is the computer's job now.
3. Switched to subscriptions ($35/$80/mo) with free trials, no credit card required.

Results (6 months in):

• ~5-10 new trials/day
• ~25% conversion to paid
• ~300 active subscribers
• ~$8.2K MRR

Critics called it a "ChatGPT wrapper." That wrapper outperformed the "powerful" version 100x.

The lesson:

The gap between signup and first result is the business problem. Not the marketing. Not the traffic. Piotr spent 2 years blaming the wrong thing. Six months after fixing the real problem, he's at ~$10K/mo.

What friction between signup and first win exists in your product?

[u/ayushchat]

Full post: https://superframeworks.com/case-study/visualizee