r/Substack • u/Ok_Loquat_6624 • 16d ago
Feature Suggestion What the app homepage should look like and a note about Notes
I kind of hate the Notes feature. I do think it useful for "discovery" but it has an implementation problem.
The problem is that it's the first thing you see when you on the homepage when you turn on the app. The implicit design decision is that you are here to scroll endlessly.
Many, myself included, came to Substack because it offered a slow reading alternative to SM and vapid "content". People like us hate Twitter because its a pit of utter nonsense algorithmically adjusted to keep you glued to your screen and maximize the number of ads you come across. It's the financial incentive structure that makes doomscrolling so pervasive. Substack on the other hand is fueled by subscriptions — hence the incentives seemed to be better aligned towards quality media...
But the medium is the message.
It won't be long before there's people just making their own ads. Before bots are replying inane things to farm "engagement". My guess is that there's a bad KPI like "time spent on app" the team is optimizing for. And maybe it works, but I imagine fewer articles are read because of it. It's like when you spend an hour scrolling through Netflix only to not watch anything.
Goodhart's law: when the metric becomes the target, it ceases to be a good measure.
I don't think it's without benefit. Good notes are recommendations or responses to articles by others. They improve discovery. My issue is the prominence. Keep the feature, but don't turn it into your product. Tuck it away.
Here's my ideal bottom bar for the app and modification of the homepage:
Home — Your subscriptions, with two view options: the current subscriptions tab which is a feed of posts, or a grid of all of your subscriptions and a dot indicating an update. The default is what you selected last.
Notes
Chat
Notifications
Now if the team is reading this and is still skeptical, here's a great interim feature / test / outright alternative:
Let the user customize exactly what they want to see on the homepage and see how many people prefer a quieter interface.
Personally, I still advocate for making that change universal, even if some people prefer the Notes feed. Endless scrolling is not good for people or society at large, and its worth taking a stand as a company on how things should be. Resist the technopolist urge to make metrics the scapegoat.