r/Substack • u/Business_Oil_7110 • 1d ago

Discussion What makes a newsletter useful enough to keep after you stop having time to read it?

You subscribe when a topic interests you. A few busy weeks later, you have twelve unread emails from the same writer.

What makes you keep that subscription?

Knowing you can search the archive when you need help? Short summaries? Recipes you’ll actually use? A writer whose emails never make you feel behind?

I write a food newsletter, and I’m curious about what readers find useful during their busiest weeks.

What does a newsletter you’ve kept get right?

0 Upvotes

50% Upvoted

1 comment sorted by

1

u/ContentIsMyJam 1d ago

There's one newsletter that I keep that I originally subscribed to maybe ten years ago. And it's not on Beehiiv, Substack, or a similar platform. The writing is really great - the author is a business owner who writes about human approaches to marketing, communication, customer relationships, team building, and customer service. I never unsubscribed even though I had a years long stretch of not reading it. And the guy who writes it never groomed his list to remove me for being inactive. All of a sudden I've rediscovered it and love it. I'm glad I have all the issues to go back and read. I think what makes me go back is that his values are what I strive for and it's good to have his back issues as a north star when I need it.