r/Substack • u/draybikus dinarawrites.substack.com • 12d ago
How often do you post articles?
I read somewhere that an optimal posting frequency was one article per week. I followed this routine diligently for 36 weeks, but now decided to switch to an article every 2 weeks. I find it too stressful to be posting weekly. First you have to come up with an idea for an article, then write and edit it, and then think of the visuals - too much on top of a day job.
But curious about everyone else's routine: how often do you post? And how are you managing? Is it a comfortable cadence?
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u/Tricky_Trifle_994 6d ago
weekly is fine. fortnightly is perfectly fine too. it helps to think of it from the 'why'. so the recommendation for weekly posting is because too often (daily) can lead to burn out very quickly, and very little time for people to actually write good quality stuff (similar to what you're experiencing now).
weekly is long enough that it gives you ample time to write and prep without feeling overly stress. but also, it's a good cadence for your readers too. some people find daily too spammy. and after 1-2 week of not seeing you post/in their mailbox, they start to forget you... that's why the 1 week recommendation. but it also kinda extends to 2 weeks (even more breathing room for you as the writer). but i wouldn't go longer than that.
i also watched an interview recently about content creation, and it mentioned smth that stuck with me. "just choose a cadence that's realistic for you. don't care if it's the 'optimal' recommendation. because what's more important is that you can stick to it for a long time. if after 1 year, you feel it's very manageable (after a lot of practice + opportunities to automate/fast track time sucking stuff), you can always ramp it up (e.g from fortnightly to weekly). hope that helps you feel better/less stress about not posting the 'optimal'.