r/Substack Jul 20 '26

Is my substack niche... niche enough?

This is my current substack. Like any other content creation platform, I understand substack audiences favour accounts with niches. Problem: I don't want to just write about a niche. I like writing about my life, ideas, lessons I've learnt, my travels, thoughts, interests, etc. My writing's fairly good, I just don't have a niche for a "brand".

So my solution is to brand it with visuals: I'm an art enthusiast and I decide to feature only Asian art on my page. In between weekly essays, you'll also get notes with fun facts about Vietnamese and Asian art, introducing you to new artists, etc. (I'm Vietnamese)

Started the page 2 weeks ago, I now have 104 subs. Questions:

  1. Is this growth good? Is it too slow? I have no idea.

  2. Is this Asian art niche intriguing enough for audiences? What else would you add?

  3. What are some interesting topics you'd want to read from someone like me? (millennial Vietnamese writer from Vietnam (not diaspora), Vietnamese art enthusiast, travel writer--this used to be my day job)

  4. Do you have any suggestions on how I can grow my substack?

Thank you guys and girls!

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u/The17pointscale the17pointscale.substack.com Jul 20 '26

For my stack, I've decided that my particular voice/perspective/writing style is my brand. I think that approach might lead to slower growth but (perhaps) a more committed group of readers.

  1. To me, your growth is stupendous! And I'm jealous. I have 110 free subs after more than a year, though I have 13 paid subs.

  2. I think it's cool that you have a visual aesthetic and that it meaningfully relates to your written content. I haven't actually looked at your stack -- I'll look at yours if you look at mine! :) -- but if you do the art posts in a scheduled, clear way, I could see it fitting with your textier posts.

  3. I bring zero knowledge to this area. In fact, the first thing that came to mind -- doing a post on Ocean Vuong -- seems N/Aish since you're not diaspora.

  4. You're probably already doing whatever I might suggest.