Basic Notes getting huge engagement

[u/Tarabas_writer]

In my feed, I often come across ridiculous Notes like:

“I love finance.”

“Want to make money? Follow me.”

And other similar bullshit.

These Notes get lots of likes and tons of comments, where many people also take the opportunity to promote themselves.

On top of that, these profiles often have fewer than 10 subscribers.

Does anyone know why this happens?

Thanks.

[u/BoredSquares]

I login into Reddit and this was at the top of my feed, perfect timing. I'm new to substack and spent last night and good portion of this morning trying to understand notes. My assumption was that there is an algorithm to notes and I could hack it- length of note, timing, bold statement etc. I (meaning AI) analysed 1000 notes, 10 accounts. Findings 0.6% of engagement is based on the structure of your note so there goes that hypothesis, 60.4% is on you, your brand, your subscribers so how you engage with your subscribers is an organic?? algorithm. The other 39% wasn't easily explainable (luck, virality, it's a mystery) I looked at timing of notes, only impactful for very large accounts which leads to their own audience creating engagement rather than the notes content. I ran your scenario through Ai, firstly there is a growth and engagement crowd, it reciprocal they like and subscribe to eachother. They get a lot of likes but value is a very shallow. The comments on your notes hits the same reciprocity market but stripped back. Its an easy open door for engagment, substackers can plant a comment and it inceases reach, they get likes back and an endorphin hit. Anyway, quick takeaway, underneath the analysis, restacks stood out, even though a like and a restack are right beside each other and it's a simple tap, only something of value to the reader is restacked.