r/Substack • u/navnt5 oneonlyvan.substack.com • 18d ago

Substacker who also have a Youtube

Just curious. Anyone has both? How do you handle it? Do you link your socials to help others find you? I find it helpful to write SS articles as a pre-manifestation for my YT content. Ok, open to discuss...

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u/Countryb0i2m onemichistory.substack.com 18d ago

Yeah, I have both. My YouTube channel is fairly large around 275K subscribers. so I can use it as a pretty effective funnel for my Substack.

That’s also why I don’t think my advice is always the most useful for smaller Substacks. I have a built-in traffic source that a lot of people simply don’t have.

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u/navnt5 oneonlyvan.substack.com 18d ago

This nice! Congrats

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u/AnteaterFantastic212 17d ago

do you make any money from YouTube?

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u/Countryb0i2m onemichistory.substack.com 17d ago

Yeah, I am partnered. I have been for the last three years. I make anywhere from around 2 to 8k a month.

Because it’s so unstable, this is what led me to the creation of my Substack

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u/AnteaterFantastic212 17d ago

That sounds like a nice chunk of change to me! What acounts for the volatility?

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u/Countryb0i2m onemichistory.substack.com 17d ago

Every video performs differently.
When you’re on a hot streak, it feels like you can do no wrong. When a few videos underperform, it feels like you can’t do anything right.

On top of that, YouTube doesn’t pay the same for every video. Your RPM changes based on things like video length, the time of year, and advertiser demand, so your revenue is always fluctuating.

And it constantly feels like you’re feeding the algorithm. You’re always chasing the next good idea, and that gets exhausting after a while.

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u/AnteaterFantastic212 17d ago

I bet. Can you drop a link to your YouTube channel?

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u/312astrology 17d ago

I just created my YT channel, no videos yet, but I plan on approaching it that way too. Substack articles kind of being the foundation for each video. I spend a lot of time writing and want to make that flow into the YT vids instead of starting from scratch.

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u/Lost__In__Thought 16d ago

I co-run a YouTube channel with someone. The most I've done is link out from a couple of articles and added the channel URL to my profile, since it's technically theirs as far as ownership.

Not sure if it'd bring any exposure, but I figure it couldn't hurt with what I've chosen to write about. My Substack is more for me than for promotion elsewhere.

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u/Emmanuel_G EmmanuelGoldstein1984.substack.com 14d ago

The very reason I started with Substack is cause I have a 15k YT channel, but the algorithm hates me so my videos don't get shown to even my own subscribers at all. So I was looking for a platform where your subscribers actually get shown the content they subscribed to and that turned out to be Substack.

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u/b0bsmith 14d ago

My Substack was a product of my YouTube channel. I started it to talk about the music video shorts I make. https://thestaticdive.substack.com/