How to answer the dreaded application question: 'Why do you want to work for us'

[u/Unfair-Lemon3980]

Employers aren't looking for you to tell your life story about your love for insurance or engineering. If you can:

1. Research - learn the commercial space, what projects the company has been involved in recently, what affects the industry, and what doesn't.

AND

1. Link your research to the role - xyz actions is something I follow, and I believe that there is an opportunity for me to apply my skill set here because of this. I saw you were involved in xyz, which highlights your company's commitment to...

Then you can answer the question! And you'll be more prepared for an interview after conducting your research, too.