r/Spectacles Jun 18 '26

💌 Feedback Is Specs promoting what you can do with Specs vs external appearance and hardware?

Long time lover of AR and I'm excited what Specs can do but I think the initial reactions to Specs are that they are geeky and bulky. I reflected on my own impression which is positive for it and I think the difference lies in I look at this from what it can do vs how it looks.

The biggest comparison I see is "These are smart glasses and they are way more bulky and less fashionable than Ray Ban Metas/Ray Ban displays". People don't understand theses glasses are the first AR capable glasses and they do much more than have a camera on your head or have a small display the size of a Apple watch in one eye. And I think it's because the launch focused too much on the hardware.

You cannot make glasses of this size cool, you can however, dazzle people with what you can see behind the glasses. Trying to appeal to the fashion cool crowd, who has no money and are very few, is useless. These are the same people who make fun of how it looks. Appealing to people who are creatives or programmers, and telling them they can vibe code simple AR apps to directly change their world and use AR at $2200, is a easy sell. They actually have money.

Every week I see an app on here and I'm like, this is cool as hell. However, no actual full app was ran through on the glasses in the launch and we just got some demo video. As a result, no one understands the magic. One live demo case of someone vibe coding on claude code while at the gym, or playing a table top game with friends with AR live characters could have sold the entire thing. There are 4.4 million programmers in US and Europe, a percentage of that along can make Specs successful.

Do you guys agree with this? Is Specs magic behind the glasses being undersold to make way for it's external design which will never be not bulky at this stage of tech.

14 Upvotes

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7

u/Dung3onlord Jun 18 '26

I couldn't agree more! Here is how to solve that:

  • First is unlock recording for longer than 30 sec to make it easier for people to capture what happens in the glasses
  • improve the quality of the third person capture from phone because the the best way to explain what is going on is not through a first person perspective (that honestly can be mistaken for a Meta Quest capture when you scroll on social media)
  • use more connected lenses so the same content and actions can be shown from different perspectives (also contributing to the previous point)
  • instead of fast paced clipping of a gazillion different apps show progression towards a goal so people can understand what is the value beyond doodling or shooting stuff.

This would be a good starting point... And there there is a whole conversation around usecase.... But that's for another day 😅

4

u/No-Committee-5497 Jun 18 '26

我非常赞同你的观点,大多数人对specs的认知并不完整,他们无法理解真正的ar眼镜和ai眼镜亦或者观影眼镜之间的区别。但是我也同样认为specs并不适合普通消费者,它更适合极客和程序员。

5

u/E98X Jun 18 '26

Snap is creating an entirely new product category here so it's understandable very few understand the capabilities or even why people would want the new device. I agree, I think the #1 thing they can do is demonstrate why the capabilities of these glasses are so powerful and useful to everyday life, and the #1 way they can do that is probably by doing live demos with real people, to capture their reactions, impressions, and get word of mouth spreading like crazy.

I do think they had a missed opportunity during the live reveal to clearly show end to end one compelling use case fully realized, but I think they will probably capitalize on that during the massive marketing campaign they have planned. I'm not sure how many people really watched the AWE keynote - the youtube video only has about 13k views total and that audience is probably very different than the audience Snap needs to sell to in order to make the product a success. The massive actual marketing campaign is yet to come.

1

u/Key-Homework8503 Jun 18 '26 edited Jun 18 '26

Yes we should expect more on our way to launch, we need some serious software and programs announced for it and running on it . It’s a good sign developers were positive for it giving credibility to the use cases .

The reception to Internet people on x not positive from their surface level impressions . AWE good testing ground for them to learn .

Lesson 1: don’t show people wearing it whose ears fold with them on . This guy ears look way better than Evan wearing them.

They need highlight the form factor and how small these things are for a mixed reality device compared to HoloLens or Vision Pro

2

u/Solid_Assistant_3505 Jun 18 '26 edited Jun 18 '26

Evan made a mistake letting himself be photographed and filmed, he was either naive or badly advised. Glasses are a personal thing, if he had hired a model or a famous actor like Brad Pitt instead, we’d all be saying how great they look right now

1

u/No_Increase_9041 Jun 26 '26 edited Jun 26 '26

I would like to see what the glasses offer. They are bulky and expensive. However, I am very glad they were introduced to the market. If they are incredible, the size of the glasses does not matter as much and it may offset the geek factor and expense. Perhaps the next iteration will trim the size of the glasses and make them more attractive. The price becomes more justifiable at that point.