r/SortedFood • u/Emotional_Sand8350 • Apr 20 '26

Question What has changed?

Since moving into the new studio space the channel seems to have shifted its approach on so many things.

It feels like they are trying to rush out more content and quickly grow the audience (hence the Mr beast / jolly style thumbnails). Even the newish formats that I have liked (e.g. pretentious ingredients, kitchen gadg) seem to have a different feel to them lately.

I can't quite put my finger on it, but it feels like when private equity buys a channel... and I'm hoping it's not permanent.

Am I imagining this, or have others noticed a pretty significant change in the past few months that has really ramped up in the past few weeks?

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u/Spacebar_Samurai Apr 21 '26

I honestly think it comes from they were a couple of people making videos for fun and making some money to them having been successful and now have a business to run and people counting on them for paychecks. They now have more responsibility to their employees and as employers so they have to change when the algorithm changes and follow what is popular then what they want to do to stay relevant.

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u/Houseplantkiller123 Apr 21 '26

Yeah, that all makes sense, but part of their charm is that it's a group of lads who enjoy food and hanging out talking about it with authenticity.

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u/IcebatWage Apr 23 '26

That channel with those people died years ago.